The on-going COVID-19 pandemic has significantly brought change to every aspect of life. Most of the employees are working remotely, companies are closed, and economies across the globe have slowed significantly. While most of the sectors are slowing down, one sector that busier than ever is –grocery shopping.
As digital infrastructure took center stage during the coronavirus outbreak, companies worldwide have been putting the best foot forward to garner major market share. A similar incident came into light when Amazon Inc., has reportedly expanded its ties with Morrison Supermarkets Plc, to offer enhanced grocery shopping in the UK.
Following the collaboration, Amazon’s prime customers will have access to Morrison’s full range of grocery services on its main website. Amazon’s Prime customers now can get one-day delivery on orders over 53 pounds for zero delivery cost. However, for orders worth below 40 pounds, it will charge a 3.99 pound as a delivery cost.
Sources cite that firstly these services have been introduced in Leeds, northern England, and will be extended to millions of prime users across the UK in the coming weeks. The company will deliver several grocery products including meat, dairy, baked goods, vegetables as well as foods. Costs of these products will be similar to Morrisons’ stores.
Morrisons’ employees will pick orders from local Morrison’s stores, while Amazon partners will deliver these products to consumers.
Since 2016, Amazon and Morrisons have been strengthening their relationships, leading to a rumor that Amazon could take over the UK’s leading market chain. Both companies have repeatedly been declining to comment on these speculations.
For the record, Prime is Amazon’s core retail proposition with a yearly membership price of 79 pounds. This membership offers access to unlimited same-day delivery and other services like movies, TV, and music.
The Morrisons deal is in line with e-commerce giants last month’s move to start free delivery of its own online grocery service to Prime customers.
Source Credit – Reuters
