Having a streamlined HR system in your organization can bring immense changes in the working of your organization. With every system set and everything in its place, HR software can do wonders to your company and also reduce your other risks.
In this interview let us find out more about the company.
Q. Brief us about the journey of rich experience – origin, inception, early issues, success stories, and major milestones, to name a few.
BizMerlinHR was established in 2013 and is seen prolific growth since. BizMerlinHR is a robust and comprehensive solution covering the entire life cycle of the employee, from the search and selection process to retirement. This is generally known as the “hire to retire” lifecycle of an employee. So in that sense, it is a broad platform and also very deep, with dozens of advanced features that can be configured in a no-code, low-code environment, and including support for seamless “drag-and-drop integrations.”
BizMerlinHR is especially well suited for global multinational firms that have presence in different countries due to BizMerlinHR’s configurable framework, support for country and region specific processes, multilingual interface and scalable and modular application structure.
BizMerlinHR has been named as a Cool Vendor for HCM sphere by Gartner, author of the Magic Quadrant. BizMerlinHR is cool because it provides the organization with choices, away from the prevalent one-size-doesn’t-fit-all model. It is cool because it provides options for the HR solutions while integrating seamlessly with the larger IT environment companies work with at large, be it their CRMs, accounting and payroll providers and a long list of other third-party applications.
Q. Brief us about the CEO/Founder of the company?
The CEO of BizMerlinHR, Dr. Amrinder Arora, is an expert in the field of artificial intelligence. He has a PhD in computer science and has won multiple teaching excellence awards at the George Washington University. Dr. Arora has 15+ years of experience in artificial intelligence field both in commercial and government settings, with experiences as broad as designing an AI powered Risk Targeting System screening millions of transactions to designing an award-winning intelligent transportation system for a major seaport. He has over 35 peer reviewed conference and journal publications and hundreds of citations. He has multiple patents, and his books on algorithms are standard text for many computer science students.
Q. Kindly talk about the exclusive products or services offered by the company, how does it distinguish you from your competitors?
BizMerlinHR offers a robust and comprehensive solution covering the entire life cycle of the employee, from the search and selection process to retirement. Our software platform consists of a variety of code-free configurable advanced features, including support for seamless drag-and-drop integrations. Our unique solutions enable easy hiring, onboarding, performance guiding, and training.
The software platform provides flexible and customizable centralized employee records that can be accessed anytime in multiple languages and locales. The configurable 360-degree feedback system fostered by us promotes a healthy work environment and brings the employees closer. Our recruiting systems help evaluate applicant information and hire the best candidate. The clients can equip their team with better candidates, by using a simple intuitive interface.
BizMerlinHR also supports Google Workspace, Microsoft 365, Salesforce, Slack, Jira, Hubspot, and Zoom with out-of-the-box connectors. BizMerlinHR has an open API, so it can deliver an agile and scalable framework of apps tailored to each customer’s individual needs without costly integrations and custom extensions.
Q. What is the vision and mission of the company?
BizMerlinHR is on a mission. We want every company to have a great HR experience, and to be free to do what they really set out to do. Their HR experience should be free of any friction. It should be invisible until it is needed, and play the powerful cross functional role when appropriate.
Within this mission, we recognize 3 core characteristics of HR:
HR experience is broad: From Hire to Retire, there is a lot in between. So, HR is broad by its very definition and will remain so for a long time (at least until the robots replace us). BizMerlinHR aspires to be comprehensive, well integrated, and to serve as the base HR application framework.
HR experience is varied: Every company is unique. There are no “set choices”. Everything is configurable. To start a company and to configure your HR processes can (and does!) take some thinking. However, once it is done, the experience is likely unique to your organization. Your HR software should make that experience seamless.
HR experience is diverse: The users, end customers and partners in the HR processes come from many different backgrounds and ability levels. Some people have memorized the time off manuals of their state, and read regulatory notes for bedtime reading. Others live and breathe workflows and business process automation. And still others think of their involvement with HR as pressing a green button on a tablet in the morning and a red button in the evening. Each of them brings a unique perspective to HR, and needs a seamless experience. It is our job to provide them with that experience, even within this diversity of expectations and needs.
Q. What is the present scenario of the same industry? How are you contributing to making it better?
BizMerlinHR is inspiring other competitors and new entrants to create a scalable application platform that scales up with ease and provides unlimited coverage of configurability while being super agile. Technology has been a pioneer in bringing the waves of change in several industries. With the introduction of AI and ML, it has unleashed numerous opportunities for the automated world. However, when it comes to Human Resources the technology is yet to be adopted in a widespread fashion. The emphasis on research on employee behavior or employee development plans etc is significant but when it comes to the adoption of technology in the HRMS, it is still somewhat lagging. The main emphasis while developing BizMerlinHR was to ensure that it comes with the latest technology trends and be a leader in the HRMS space.
Q. What are the marketing strategies adopted by the company?
Marketing and the marketing strategies are very dynamic. We saw unusual times during Covid outbreak. The marketing strategies were rewritten and newer channels were introduced and explored. And now we are again facing an unusual circumstance: the Russia-Ukraine war. Thus, marketing is an always evolving field and even for organizations driven with product-led growth (PLG), marketing always represents an exciting opportunity to further expand our customer base.
Q. With respect to your distinctive products and services, how have you helped bring positive developments in the same industry?
The focus of BizMerlinHR has been to create a product that works on its own; that takes the work off the people, not something that would require the organizations to hire more staff to run the software. The objective is to create the software that just works! There is a clear distinction between BizMerlinHR and its competitors in terms of being easy to roll out and scale up. Most of the competitors take months to roll out while BizMerlinHR’s efficient modularization of the features allow a very quick turnaround and set up while saving our customers hundreds of thousands of dollars.
Ultimately, it is the customers that benefit the most from these changes.
Q. What is the current same industry scenario from your perspective?
HR is ripe for becoming the next industry to become significantly more AI driven. Simultaneously, there is regulation and expectation that AI systems become more “explainable” (the rise of “explainable AI”). Due to these two competing marketing forces, BizMerlinHR is especially well suited to serve the global market. BizMerlinHR is the next generation, AI-powered Human Capital Management system that enables the “Datafication of HR”. Whether it is using the amazingly accurate and automated competency matrix, the ContextualML ATS that gives smart recommendations about candidates, the employee flight risk calculator, or the irreplaceable Expertise Evolution Pathways, BizMerlinHR is fundamentally different from a traditional HR software systems, which are likely to get replaced within the next 5-10 years. Future is bright and becoming brighter every day.
