Despite the fact that franchise firms account for a small percentage of total Indian businesses, the franchise industry is significant. India, with a population of over one billion people, is becoming a key force in the global economy and a rich field for retail and business development investment.
The food and beverage business, which is the largest in terms of volume in the franchise group, has recovered the fastest from the pandemic. Tea and coffee franchises, ice cream franchises, and fast-food franchises have all performed well in the past.
These Food and Beverage Industry Business Lines have virtually doubled in the last few months when compared to the previous 12-month total business. Restaurant, pizza, and burger franchises are preparing to expand. CHAI-VAAI CAFÉ is a new and rapidly expanding brand that offers a variety of hot teas, coffees, sandwiches, hamburgers, pasta and lasagna, toasties, Maggi, wraps, and pizzas. It has a special area called the “Maa Menu” that caters to people who are far away from home with an absolute rendition of home-cooked meals.
India’s Foodie City INDORE or MP09 (Madhya Pradesh) is home to CHAI-VAAI CAFÉ. It is the first outlet, and it is located in Bhawarkuan, which is the heart of the student hub. The brand is now expanding in Vadodara, Nagpur, Dalhousie, and Ahmadabad, with ambitions to extend across India.
Why we are ‘Best’
CHAI-VAAI CAFÉ menu offers a diverse selection of goods to appeal to people of all ages and tastes. The staff concentrates on every element of every product on the menu, which includes over 100 products such as hot and cold drinks, Pizza, Burgers, Sandwiches, Toasties, Pasta’s & Lasagna’s, and cherry toppings, as well as a cold section called T.M.S. (thick milkshakes) and Chillo’s. Maa Menu is a special part of the menu that covers all those delectable delicacies that only people who have been far from home can comprehend.
CHAI-VAAI CAFÉ’s entire menu’s pricing range is kept in mind for every person that walks in, neither overpriced nor underpriced, but suitable for all budgets. The brand places a great emphasis on the visibility of online delivery.
The training provided to employees is covered by the brand. All operations are standardised, and according to S.O.P., the first 30 days of operations is supervised entirely by its staff to ensure that the entire process runs smoothly and successfully for the Franchise Owner.
A Team of Professionals
CHAI-VAAI CAFÉ is run by a team of hospitality industry professionals. Simran Gurnani, the brand’s founder, manages the entire show under her own watch, and she is an outstanding cook herself. Simran is helped by her daughter Diya Gurnani, the brand’s co-founder, who assists with operations. The other members of the team are the Chief Operating Officer (Sandy), Senior Operations Manager (Ashish/Jatin), Head Chef (Ankit), and the Core Team (Gurpreet/Atul/Anil), who are in charge of marketing and promotions.
Cleanliness, freshness, hygienic preparation, quality checks, maintaining FIFO, and following S.O.P (standard operating procedure) and staff management are all standards that CHAI-VAAI CAFÉ adheres to as a brand. The duo is supported by a staff with 19 years of operational, training, and franchising expertise.
Cheerful Moments
Simran Gurnani has numerous success stories to share, but one that stands out is when she opened the first Chai Vaai Café in Indore in December 2018. After nearly a year of operation, the café’s first franchise was sold (Ambajogai).
The following are some of the accolades the company has earned for its outstanding cuisine and franchising services:
- Being recognized in the food market PAN-INDIA.
- Awarded as Most Prominent Food Start-Up -2021
- Awarded as Best Emerging Café -2021
- In 12 months finalizing more than 22 franchise outlets.
- Awarded the Most Prominent Food Start-Up in 2021
- Recognized as the Best Emerging Café in 2021.
- In 12 months finalizing more than 22 franchise outlets Pan-India
Unique and Customer-Centric Offerings
The staffs at CHAI-VAAI CAFÉ believe that cooking is all about people. According to Simran Gurnani, food is perhaps the one universal substance that has the power to bring people together. What place, city, or country are you from, regardless of your culture, age, or gender.
“We certainly know that people eat together all across the world”
“WE BRING PEOPLE TOGETHER” is a phrase that the teams at CHAI-VAAI CAFÉ use to describe how they bring people together. The tag phrase CHAI-VAAI CAFÉ (SPILL THE TEA) also implies revealing the “TRUTH,” or anything ‘JUICY’, says Simran. The brand attracts a diverse audience of people of all ages, mentalities, and palates that like mixing and mingling over its incredible MENU variety.
Simran Gurnani explains that the brand’s menu is hand-picked to appeal to a wide range of customers and to please every visitor that enters the café. Its menu does not overdo any item in any area; instead, each item on the menu is placed with great care and taste.
CHAI-VAAI CAFÉ model has been designed with the consumer in mind, as well as customer safety. The kitchen and setup are handled by a team of operational professionals with over 18 years of experience in the sector, who follow all hygiene and safety regulations. The operational crew is continually on the go to maintain a close eye on the situation with workers and owners, and the team follows up on every franchise outlet every quarter. According to Simran Gurnani, when the team first started giving out franchises, the main goal was to expand FOOD because there are so many chai companies offering identical services and menus. She says, “We didn’t want to be called the same or usual, so we developed our costing to the basics for franchise and our menu for mass, where we start from Rs10–Rs150 so we can target everyone, with a pocket-friendly menu serving fresh, hygienic, fast meals served with the best ingredients and loads of LOVE.” She adds,
“We offer full training to all the franchise owners and staff, with a well-trained chef with proper SOP.”
Future Endeavours
Simran Gurnani’s aim for CHAI-VAAI CAFÉ was straightforward at first: operate one shop and make ends meet. But she now sees CHAI VAAI CAFÉ PRIVATE LIMITED as being at least everywhere possible in PAN-INDIA, and it’s not just about opening multiple outlets; it’s about helping each franchise grow with all the support and assistance available, as well as keeping the brand up to date with all the latest trends. She asserts, “We want to be at least 30 outlets by the end of 2021.”
According to Simran Gurnani, CHAI-VAAI CAFÉ is an excellent chance to launch a low-cost, high-return food franchise. She goes on to say that by joining the brand, one may establish their own food company providing a wide selection of budget-friendly menus for only 1900000 lacs.
Hard Work that Motivates
“Innovation is what we are all about. We keep adding: that’s what it’s all about. The team is full of experience and ideas, and we fully support them to bring it ahead,”
says Simran Gurnani. The team keeps itself up to speed on all new trends and possibilities, but it also considers the franchise owners’ money to see how far the team can push it. Simran Gurnani is inspired by the brand’s core team and the work they put in. The team emphasizes, “We believe in less talks and more work.”
Sell the Vision You Believe in
Simran Gurnani’s advice to any franchise business enthusiast is to do not just sell franchise, try selling the brand, product services, and most important thing is the after support which most of the brands forget. The support system is very important for the client who is investing in the Brand.
