CRMIT Solutions is a leading CRM solutions provider, specializing in digital transformation and decision intelligence solutions, all powered by Customer360++ (a proprietary AI and decision science framework). Customer360++ is a cutting-edge digital transformation framework designed to elevate your CRM from a Minimum Viable Product (MVP) to a Maximum Value Platform (MVP). CRMIT’s vision is rooted in leveraging data, AI, and automation to create personalized customer experiences and elevate decision-making capabilities.
With over 300 certified consultants and 3500+ successful deployments globally, CRMIT has successfully acquired 350+ customers spread across various domains, including financial services, manufacturing, retail, education, and healthcare. CRMIT Solutions supports its global customers through its offices in Australia, the USA, the UK, and India.
CRMIT Solutions flagship offerings include Customer360 & CX decision support systems and productivity improvement tools powered by a rich understanding of the domain and data and application of artificial intelligence, machine learning and generative AI. These solutions enable customers to optimize, automate and streamline processes, minimize decision-making bottlenecks, and respond rapidly to new information or market shifts.
Navigating the Decision Science Journey
Embarking on the decision science journey requires a strategic roadmap. Organizations should start by establishing a clear vision for how decision science aligns with their business objectives. Building a cross-functional team with expertise in data science, analytics, and domain knowledge is crucial. Additionally, investing in training and upskilling existing talent ensures that employees can effectively navigate the complexities of decision science.
While the benefits of decision science are immense, organizations must be cognizant of potential pitfalls. Over reliance on algorithms without human oversight, data bias, and inadequate data security measures pose significant risks. Organizations need to strike a balance between automation and human intuition, continually assess the fairness of algorithms, and implement robust cybersecurity measures to safeguard sensitive information.
Elevating Customer Experiences
At CRMIT Solutions, the team harnesses a robust suite of tools and technologies to cater to customers’ varied needs and exceed their expectations. The arsenal includes top-tier solutions like Salesforce, Salesforce Einstein, Einstein 1, OpenAI, DevOps, MuleSoft and BI platforms to facilitate seamless customer relationship management, advanced analytics, and integration capabilities.
“As perpetual optimists about the transformative power of technology, we engage in early experimentation, adoption, and iteration, seamlessly integrating innovations with our deep understanding of business dynamics, data insights, and pressing customer needs. AI, now plays a pivotal role in driving our continuous evolution” explains Saurabh Gupta.
CRMIT Solutions unwavering commitment to delivering exceptional customer experiences has fostered strong brand loyalty, which reflects in their consistently high Customer Satisfaction (CSAT) scores. By prioritizing customer-centricity and actively listening to feedback, CRMIT ensures that every interaction with their brand leaves a positive and lasting impression. Continuous innovation and improvement are ingrained in the culture, driving CRMIT to constantly evolve and adapt to meet the ever-changing needs of customers.
Approach to Success
CRMIT Solutions weathered a myriad of challenges, including limited resources, establishing credibility, market competition, and rapidly changing technology landscapes. The dynamic nature of technology posed a significant challenge, as it required to constantly adapt and stay relevant in the market. To overcome these challenges, CRMIT adopted a multi-faceted approach:
Embracing innovation: CRMIT prioritized innovation to develop solutions that could keep pace with the rapidly evolving technology landscape.
Strategic partnerships: Collaborating with industry experts and technology partners allowed CRMIT to leverage their expertise and resources to navigate the complexities of the ever-changing technology landscape
The Visionary (Saurabh Gupta | Chief Innovation Officer | CRMIT Solutions)
Navigating the Decision Science Journey Saurabh Gupta, Chief Innovation Officer, is a seasoned engineer and solution architect, known for his straightforward approach, resilience in the face of challenges, and relentless pursuit of results. With a diverse background spanning multiple industries such as retail, media, utilities, banking, professional services, manufacturing, education, and medtech, Saurabh brings a wealth of experience and insights to his role.
His expertise in consulting and technology, particularly in areas like data modeling & design, user experience (UX) and artificial intelligence, has been pivotal in driving innovation and delivering impactful solutions across various sectors. Saurabh is deeply passionate about leveraging technology to enhance healthcare standards in India and address systemic issues within the healthcare ecosystem.
Beyond his professional commitments, Saurabh is dedicated to giving back to the community. He has pledged 10% of his time to mentoring the next generation and 5% of his resources to supporting social causes. With his unique combination of consulting acumen, technical proficiency, and commitment to social impact, Saurabh continues to make a meaningful difference in both the business world and society at large.
Inspiring Success
“Decision science is about to revolutionize how we utilize AI. Decision Science provides the frameworks, approaches and systems that will help businesses understand how they make decisions and how to bring data-science and evidence based decision making into their processes, and most importantly, provide the underlying framework to successfully transform your decision making processes with the latest generative AI systems such as Salesforce Einstein CoPilot powered by OpenAI. Our team can help you understand, design, and implement Decision Science approaches” explained Alen Bednjacic.
The Visionary (Alen Bednjacic | Chief Architect | CRMIT Solutions)
Alen Bednjacic, Chief Architect & Technology Officer, brings over two decades of expertise in enterprise architecture, data science, and technology advisory for customers. His journey has encompassed pivotal roles in renowned companies such as SAP, GE-Capital, Oracle, & Salesforce, where he served as the APAC Industries Architecture Lead. Additionally, Alen has contributed to several startups, witnessing successful IPOs and acquisitions.
In his role, Alen engages in a multifaceted approach, dividing his time between research and development, leading internal center-of-excellence teams, and offering strategic guidance to clients on their software implementations, business outcome-focused designs, and roadmaps. His primary focus now lies in the application of Decision Science and Decision Intelligence frameworks, leveraging these methodologies to steer customer implementations, system designs, and in the detailed integration of AI and machine learning into real-world industry scenarios.
Alen proudly holds membership in the Decision Science Institute, a distinguished organisation dedicated to advancing knowledge and research across various disciplines.
Revolutionizing Customer Engagement
At CRMIT Solutions, growth has been fueled by innovative product strategies, customer success focus, and white-spaced digital transformation blueprints. The turning point for CRMIT Solutions came with the development and implementation of a proprietary Customer360++ framework. This innovative AI and decision science framework seamlessly integrates with existing systems, ensuring data consistency and enabling a unified customer experience across all touchpoints. This cohesion proved to be vital for building lasting customer relationships and deliver personalized solutions. With Customer360++, CRMIT transformed its approach to customer engagement, setting a new standard in the industry and propelling the company towards unprecedented growth and success.
Driving Decision Transformation
CRMIT Solutions, is spearheading transformative projects to meet the evolving demands of our customers and industries. Their current initiatives include integrating ABHA for a seamless digital healthcare experience, introducing the AmplifAI Product Visualizer to revolutionize eCommerce, and deploying the AmplifAI Symptom Checker to enhance healthcare diagnosis processes. These innovations leverage state-of-the-art technologies like GenerativeAI and advanced chatbot algorithms to streamline operations, improve customer experiences, and drive efficiency in healthcare and retail sectors. Through AmplifAI Document InsAIghts solution, CRMIT also harnesses the power of GPT technology to extract valuable insights from documents, empowering organizations to make informed decisions swiftly. These projects underscore their dedication to leveraging cutting-edge technology and innovation to address real-world challenges and deliver tangible value to customers and industries.
Pioneering Trust, Innovation, and Passion
Overall, CRMIT’s endeavors are aligned with core values of trust, innovation, and passion. Innovation is their DNA and their state-of-the-art innovation labs are proof that CRMIT Solutions is the company, not only for now but for what to come. Their patents, solution and system architects are in these development centers.
As CRMIT stands at the threshold of the future, they continue to renew their commitment to trust, innovation, and passion.
For More details Visit : www.crmit.com
