DigiDrub, a global digital agency headquartered in Princeton, New Jersey, USA, services multiple customers across all major continents; DigiDrub is helping organizations improve their branding, market positioning, and accelerate their innovation requirements through its transformative suite of products and services, and the use of Artificial Intelligence (AI) and proprietary Deep Learning platforms.
At DigiDrub, the team tracks societal transitions at scale and uses this insight to offer enterprise-grade solutions in AR/MR/VR and Metaverse, web, mobile, e-commerce, digital marketing, and hyper-automation.
The customer interviews revealed that DigiDrub’s solutions have transformed multiple organizations and helped them become more relevant to their customers and prospects. After all, in today’s world, organizations need to use the best-in-class digital strategies and levers to stay ahead of the competition.
DigiDrub, a global digital agency headquartered in Princeton, New Jersey, USA, services multiple customers across all major continents; DigiDrub is helping organizations improve their branding, market positioning, and accelerate their innovation requirements through its transformative suite of products and services, and the use of Artificial Intelligence (AI) and proprietary Deep Learning platforms.
At DigiDrub, the team tracks societal transitions at scale and uses this insight to offer enterprise-grade solutions in AR/MR/VR and Metaverse, web, mobile, e-commerce, digital marketing, and hyper-automation.
The customer interviews revealed that DigiDrub’s solutions have transformed multiple organizations and helped them become more relevant to their customers and prospects. After all, in today’s world, organizations need to use the best-in-class digital strategies and levers to stay ahead of the competition.
Originator
Aninda Bose, the founder and Managing Partner of DigiDrub, has a proven track record of delivering credible results through his leadership in both public and private technology companies. His passion for innovation, combined with his business acumen, Aninda Bose has earned him a reputation as a credible leader, which was recognized when he received the American Business Award. Aninda is also a TEDx speaker.
Beyond his successful entrepreneurial journey, Aninda is also a musician, with a diverse range of influences and tastes reflected in his singing and compositions.
Aninda acknowledges that the support of successful women has played a significant role in his personal and professional success. When he started DigiDrub, his wife, Debanjalee, took care of a large part of the family expenses until the company stabilized. Aninda’s mother, Gouri, continues to serve as his guiding light.
Holy Grail of AI, Data and AR/VR
DigiDrub employs proprietary Artificial Intelligence engines and Machine Learning platforms to track societal and market transitions. This enables them to predict with a high level of confidence the direction in which their customers’ markets are heading. Based on normalized data, DigiDrub provides advice to their customers on the digital strategy, works on an execution calendar and personalized account management.
Additionally, they have a secured enterprise Metaverse which allows them to create enterprise grade immersive AR/VR/MR experiences.
Significance of Adopting New Tech Trends
Aninda believes that the world is currently experiencing a significant turning point in history. As Artificial Intelligence and Machine Learning platforms with accurate neural networks become more effective, machines will become smarter and humans more productive. Additionally, the widespread implementation of 5G internet speed, High Performance Computing (HPC), and smart robotics will pave the way for more human-centered solutions.
Organizations that adopt innovation and hyper-automation at speed, and scale will thrive and ensure they serve their customers and customers’ customers well. However, being static and a culture of procrastination can lead to irrelevance very quickly. Aninda also notes that the Fortune and Global 500 list is changing rapidly, further emphasizing the need for adaptability and innovation.
Advice for Entrepreneurs
Aninda says few successful founders he knows didn’t have a business plan when they started, it is like they wanted to do something, the universe conspired and a good business plan eventually evolved; having said that, his advice to budding entrepreneurs will be to have a business plan, even if it is not fully baked is backed by some demand data. If the business has an ability to solve a societal need or problem quickly, at an agreeable cost and can be scaled, then the hustle is worth it.
Aninda says, for any entity, designing the customer journey and making it super-easy for the customer to buy is the magic mantra.
Today’s automation technologies and AI platforms make it easy to build a lean and high-performing workforce. However, Aninda emphasizes the importance of staying hands-on and being patient.
Working on Revolutionary Projects
DigiDrub is involved in several impact projects, some of which are annuity-based, while others are one-time projects. These projects span various industries, including healthcare, retail, and technology. For example, they are executing digital and web standards for a global retailer across multiple countries. They reimagined the digital landscape for a popular technology company, and are currently building a state-of-the-art experience center using cutting-edge AR and VR solutions.
The team at DigiDrub is particularly excited about projects that have the potential to address human health issues. This includes leveraging VR in the Metaverse to help traumatic brain injury survivors, using Metaverse VR training to improve the speed and quality of training for a pharmaceutical company, creating complex surgical simulations and ICU-care training in the Metaverse for high-risk patients, and using mobile AR to address mental health issues. The initial data from few of the projects are encouraging, and DigiDrub is committed to continuing to develop innovative solutions that can make a positive impact on patient outcomes.
DigiDrub’s US partner worked on an interesting project, which involved operating a robot in Asia through the Metaverse. By using robotic controllers, the partner was able to control the robot in Asia with a high level of accuracy. With the arrival of reliable 5G networks, it is expected that the response-delay will become negligible, opening up new possibilities in the field of healthcare, such as remote surgical procedures and the development of new business models in the surgical-robot space.
For example, doctors will be able to deliver babies in remote villages where medical help is limited or non-existent. Additionally, Artificial Intelligence (AI) engines will assist doctors in learning and executing the best surgical processes, this will deliver better patient outcomes and equity in healthcare. The future of healthcare looks promising with the advent of these breakthrough platforms and technologies.
The New Enterprise
One of Aninda’s favorite quotes is from William Gibson, who said, “The future is already here – it’s just not evenly distributed.” He says, many organizations are already benefiting from pervasive technologies, but the rate of adoption in AR/VR will significantly accelerate in the coming months as more use cases emerge, headsets becoming lighter, cheaper, portable; cost of application development going south, and enterprise Metaverse aided by stable 5G networks will be working as a catalyst.
Almost all industries including healthcare, retail, education, sports, and entertainment will be disrupted by these technologies.
Generative AI will allow modelers to quickly build, import and edit 360-degree environments, while development in the Metaverse will ensure rapid application delivery.
As stable 5G networks are combined with Robotics, new business models will evolve in many sectors. The future is bright, and those who embrace these technologies will be well-positioned to succeed in a rapidly changing world.
Future of Jobs
According to Aninda, people are driven by convenience and efficiency when it comes to procuring goods and services. They tend to prefer items that are easily accessible at a reasonable price and can fulfill their needs without requiring too much effort. In cases where personalized service yields better satisfaction than a machine, people will opt for the former. Aninda believes that businesses that offer such services, such as deep home cleaning services, deep tissue body massages, haircuts, professional audio mixing and mastering, are likely to stay in business in the near future.
Aninda predicts that the areas of environment and sustainability will experience hyper growth in the coming months. The increasing emphasis on environmental responsibility and sustainability will result in the emergence of new job opportunities in fields like renewable energy, green construction, and sustainable agriculture.
However, Aninda also foresees that the rapid advancement of Artificial Intelligence and robotics will lead to the automation of many routine tasks across several industries, which would result in significant job displacement.
In light of this, Aninda recommends that individuals whose jobs involve repetitive tasks in excess of 40% should consider upskilling themselves to avoid becoming obsolete. To facilitate this process, Aninda believes that the use of AR/VR technology can be beneficial in aiding workers who seek to enhance their skills.
Future Endeavors
DigiDrub aims to be the preferred option for customers in their chosen markets, enabling them to stay hyper-relevant and drive personalization for their employees and customers.
DigiDrub is committed to continuing its investment in algorithms and skills that drive hyper-automation and helps in building autonomous organizations. With disruptions occurring at a rapid pace, the company’s perspective planning is now quarterly, and Aninda says that they have evolved more in the last two quarters than in previous quarters.
DigiDrub team is dedicated to remaining at the forefront of emerging technologies, leveraging its expertise and capabilities to help customers succeed in a rapidly changing world.
Aninda Bose, the founder and Managing Partner of DigiDrub, has a proven track record of delivering credible results through his leadership in both public and private technology companies. His passion for innovation, combined with his business acumen, Aninda Bose has earned him a reputation as a credible leader, which was recognized when he received the American Business Award. Aninda is also a TEDx speaker.
Beyond his successful entrepreneurial journey, Aninda is also a musician, with a diverse range of influences and tastes reflected in his singing and compositions.
Aninda acknowledges that the support of successful women has played a significant role in his personal and professional success. When he started DigiDrub, his wife, Debanjalee, took care of a large part of the family expenses until the company stabilized. Aninda’s mother, Gouri, continues to serve as his guiding light.
Holy Grail of AI, Data and AR/VR
DigiDrub employs proprietary Artificial Intelligence engines and Machine Learning platforms to track societal and market transitions. This enables them to predict with a high level of confidence the direction in which their customers’ markets are heading. Based on normalized data, DigiDrub provides advice to their customers on the digital strategy, works on an execution calendar and personalized account management.
Additionally, they have a secured enterprise Metaverse which allows them to create enterprise grade immersive AR/VR/MR experiences.
Significance of Adopting New Tech Trends
Aninda believes that the world is currently experiencing a significant turning point in history. As Artificial Intelligence and Machine Learning platforms with accurate neural networks become more effective, machines will become smarter and humans more productive. Additionally, the widespread implementation of 5G internet speed, High Performance Computing (HPC), and smart robotics will pave the way for more human-centered solutions.
Organizations that adopt innovation and hyper-automation at speed, and scale will thrive and ensure they serve their customers and customers’ customers well. However, being static and a culture of procrastination can lead to irrelevance very quickly. Aninda also notes that the Fortune and Global 500 list is changing rapidly, further emphasizing the need for adaptability and innovation.
Advice for Entrepreneurs
Aninda says few successful founders he knows didn’t have a business plan when they started, it is like they wanted to do something, the universe conspired and a good business plan eventually evolved; having said that, his advice to budding entrepreneurs will be to have a business plan, even if it is not fully baked is backed by some demand data. If the business has an ability to solve a societal need or problem quickly, at an agreeable cost and can be scaled, then the hustle is worth it.
Aninda says, for any entity, designing the customer journey and making it super-easy for the customer to buy is the magic mantra.
Today’s automation technologies and AI platforms make it easy to build a lean and high-performing workforce. However, Aninda emphasizes the importance of staying hands-on and being patient.
Working on Revolutionary Projects
DigiDrub is involved in several impact projects, some of which are annuity-based, while others are one-time projects. These projects span various industries, including healthcare, retail, and technology. For example, they are executing digital and web standards for a global retailer across multiple countries. They reimagined the digital landscape for a popular technology company, and are currently building a state-of-the-art experience center using cutting-edge AR and VR solutions.
The team at DigiDrub is particularly excited about projects that have the potential to address human health issues. This includes leveraging VR in the Metaverse to help traumatic brain injury survivors, using Metaverse VR training to improve the speed and quality of training for a pharmaceutical company, creating complex surgical simulations and ICU-care training in the Metaverse for high-risk patients, and using mobile AR to address mental health issues. The initial data from few of the projects are encouraging, and DigiDrub is committed to continuing to develop innovative solutions that can make a positive impact on patient outcomes.
DigiDrub’s US partner worked on an interesting project, which involved operating a robot in Asia through the Metaverse. By using robotic controllers, the partner was able to control the robot in Asia with a high level of accuracy. With the arrival of reliable 5G networks, it is expected that the response-delay will become negligible, opening up new possibilities in the field of healthcare, such as remote surgical procedures and the development of new business models in the surgical-robot space.
For example, doctors will be able to deliver babies in remote villages where medical help is limited or non-existent. Additionally, Artificial Intelligence (AI) engines will assist doctors in learning and executing the best surgical processes, this will deliver better patient outcomes and equity in healthcare. The future of healthcare looks promising with the advent of these breakthrough platforms and technologies.
The New Enterprise
One of Aninda’s favorite quotes is from William Gibson, who said, “The future is already here – it’s just not evenly distributed.” He says, many organizations are already benefiting from pervasive technologies, but the rate of adoption in AR/VR will significantly accelerate in the coming months as more use cases emerge, headsets becoming lighter, cheaper, portable; cost of application development going south, and enterprise Metaverse aided by stable 5G networks will be working as a catalyst.
Almost all industries including healthcare, retail, education, sports, and entertainment will be disrupted by these technologies.
Generative AI will allow modelers to quickly build, import and edit 360-degree environments, while development in the Metaverse will ensure rapid application delivery.
As stable 5G networks are combined with Robotics, new business models will evolve in many sectors. The future is bright, and those who embrace these technologies will be well-positioned to succeed in a rapidly changing world.
Future of Jobs
According to Aninda, people are driven by convenience and efficiency when it comes to procuring goods and services. They tend to prefer items that are easily accessible at a reasonable price and can fulfill their needs without requiring too much effort. In cases where personalized service yields better satisfaction than a machine, people will opt for the former. Aninda believes that businesses that offer such services, such as deep home cleaning services, deep tissue body massages, haircuts, professional audio mixing and mastering, are likely to stay in business in the near future.
Aninda predicts that the areas of environment and sustainability will experience hyper growth in the coming months. The increasing emphasis on environmental responsibility and sustainability will result in the emergence of new job opportunities in fields like renewable energy, green construction, and sustainable agriculture.
However, Aninda also foresees that the rapid advancement of Artificial Intelligence and robotics will lead to the automation of many routine tasks across several industries, which would result in significant job displacement.
In light of this, Aninda recommends that individuals whose jobs involve repetitive tasks in excess of 40% should consider upskilling themselves to avoid becoming obsolete. To facilitate this process, Aninda believes that the use of AR/VR technology can be beneficial in aiding workers who seek to enhance their skills.
Future Endeavors
DigiDrub aims to be the preferred option for customers in their chosen markets, enabling them to stay hyper-relevant and drive personalization for their employees and customers.
DigiDrub is committed to continuing its investment in algorithms and skills that drive hyper-automation and helps in building autonomous organizations. With disruptions occurring at a rapid pace, the company’s perspective planning is now quarterly, and Aninda says that they have evolved more in the last two quarters than in previous quarters.
DigiDrub team is dedicated to remaining at the forefront of emerging technologies, leveraging its expertise and capabilities to help customers succeed in a rapidly changing world.
