“Trust only works when the brand is built to serve others. There is no secret formula for wanting to just do good, “says Michael A. Collura. Michael is the President and CEO of In Home Personal Services, a company that provides individualized care plans based on the client’s specific needs.
Michael was 15 years old, working in a nursing home for his first job. On the very first day, he first recognized for himself a route which may make a difference in other people’s lives. He realised little then that it would lead to anything like an enterprise and now is a company like In Home Personal Services.
In Home Personal Services started officially in 2004 and since then it has been growing, innovating and advancing the very meaning of quality care. Michael opines, “Our milestones are many, but the only one that matters is also the most fulfilling. To sit here and just consider the sheer magnitude and volume of seniors and lives around us that we have been trusted to be a provider for is staggering. It is humbling, enriching and an awesome responsibility and privilege. “
Michael believes that every single person and life the company has been invited into to make a difference is in itself a milestone that he shares with these precious families and the whole In Home Personal Services’ team is eternally grateful.
In Home Personal Services
In Home Personal Services provides non-medical care to seniors in order to provide for a safe, independent lifestyle. The company describes, “How we work to separate ourselves is through the training we offer, the care we deliver and the relationships we value with every single person we come into contact with.”
Michael adds, “Knowing that this relationship is built on trust. The trust that we will be there when needed, that we will care for those loved ones, as it should be; with dignity, compassion and kindness. We will strive and never be satisfied with the status quo and work to further develop new service models, new programs, and new innovations to bring a more enriching experience to not just the elderly, but their families as well. ”
Serving with Heart and Soul
“It is inescapable, Covid,” says Michael. This, in one horrible word, sums up the state of the industry. In Home Personal Services, too, is part of a healthcare system that fought valiantly in the face of this pandemic. The company’s frontlines have, heroically, faced this challenge. At In Home Personal Services, the team doesn’t use that word lightly. It opines, “When you knowingly place yourself in harm’s way and sacrifice your own well-being in the face of a potentially deadly virus in order to ensure that the safety and care of another comes first, that is a hero. We were trusted and our team did not back down when it mattered the most. “
A Distinctive Approach while Offering Services
In Home Personal Services, a leader in the sector, claims that the firm has brought forward innovation based on other people’s sentiment, not only themselves, and sees so many other companies striving to duplicate what has evolved. Michael opines, “They try, but they are never going to be us. We see the effort they make, and we are flattered. This imitation of who we are and what we do is proof that we are a leader and that our methods are being seen as superior to what is out there, otherwise why would so many try to copy us? “
The Growth Expectations in the Personal Care Industry
In Home Personal Services is a franchise system, and the strategies it uses for the company’s growth are closely guarded secrets. According to Michael, quality home based care is on the path to often being the best option for so many because of pandemic fears and uncertainty. The company states, “We understand this and when we are part of long or short-term care for those that trust us, we are prepared to meet those needs.”
As per Michael, the team is growing and with this growth, the company is seeing more and more demand from people that are younger. Michael asserts, “We do it differently, we do it better, and we do it not to grow the business, but to make a difference. That, in turn, has made us a highly demanded provider in the industry. ”
The Vision and Mission of the Company
In Home Personal Services vision is to provide quality care that is affordable and worry-free. Meaning, the management understands that this can be a cost burden, but that the results and quality of life impact are worth the effort. It states, “We understand that there is a mixture of emotions surrounding the aging process and the stress of facing an in-home care need. We understand these things, so in every detail of what we do, long before we even meet a new client, we are prepared in ways to ensure a positive outcome and trust in this new relationship is solidified right from the start and forevermore as we work every minute of every day to ensure we live up to the promises we make.”
