It’s hard to argue against the fact that digital transactions have made our life simpler. Today, we are used to performing transactions with the touch of a button. Whether in business or for personal transaction purposes, innovations in FinTech have changed the world. They have enabled us to move our money around, conveniently.
According to a 2017 study by Capgemini and BNP Paribas, people worldwide will have made 726 billion digital transactions by this year. That’s a large number, and major players in the industry are advancing towards this trend: to make payments faster, simpler, and more secure.
Perceiving these developments and the growing FinTech industry, The Business Fame is excited to showcase its latest edition, “The Fastest Growing Payment & Card Solution Providers in 2020.” — And we couldn’t be happier to commence this issue with a company that isn’t just a payment services provider, but is also Sales Partners of multiple national and international payments processing companies and acquiring banks. We would like to introduce iPayTotal, which is assisting merchants in finding payment solutions and setting up businesses to accept all major credit cards and alternative payments.
iPayTotal provides excellent High-Risk Merchant Account Services, including high-risk offshore merchant account and online credit card processing with a built-in gateway. It helps businesses in understanding and creating high-risk merchant accounts while guiding them through the underwriting process, followed by the bank, and finally, the onboarding through a streamlined application process.
“Our USP is our 24-hour customer support. We are leading the way in providing solutions and customer service to our clients, setting us above the competition”
Regardless of whether the business requires a start-up merchant solution, a subscription account, a CBD merchant account, a travel merchant account, or an offshore merchant account, iPayTotal can help set up said accounts with the lowest rates and no hassles. The firm has self-designed payment gateways that facilitate card transactions safely. It also contributes consistently by bringing awareness to business owners about the necessity of having the right payment system on their website.
An Erudite Leader
Sen Kugan is the leading light of iPayTotal and helms the duties of being the President at the firm. He holds a law degree from London and other prominent leadership qualifications.
The transition from the legal to payments industry came to Kugan naturally, despite forming a decade of experience and unyielding roots in the legal industry. He anticipates great changes through strategic thinking while exploring, discovering, and creating palpable solutions in the payments industry, relishing the challenges along the way.
Kugan has been bestowed with 2019’s Global Excellence Award at Auscript – and then two highly-regarded awards in 2020, receiving an Award of Excellence at iPayTotal, and most monumentally, becoming the Top 30 Innovative Companies of 2020. He believes that with a team so dedicated and with his vast experience and strong desire, merchants across the world will benefit from partnering with iPayTotal to manage their payment processing requirements.
“This is an exciting time for iPayTotal for which I am honored to be a key part in seeing it grow from strength to strength,” says Kugan.
“We will assist you in creating your high-risk merchant account, providing you with customized solutions for your credit card processing”
The Core Philosophy
iPayTotal doesn’t boast about its services. In fact, its market strategies and core philosophy is simple: to offer straight-forward services. It believes in forming a great collaboration among the working team and being passionate about helping other businesses. Consequently, the team brings in hard work to represent iPayTotal’s services optimally.
Kugan reveals, “Of course, there is a lot of back-office work that requires constant attention. Our strategy would not necessarily be what one may think. We prefer to keep our team motivated and passionate about helping other companies; and in so doing, they work to bring about better service and the image of iPayTotal. One other important strategy is to stay ‘in the know’ of all things Fintech and to keep our relationships solid within the industry.”
Understanding of Innovation
The firm believes that innovation must come after gaining significant experience in the relevant industry. Afterwards, with the base set, businesses can build upon to create and innovate. For the payments industry, Kugan explains that, “innovation is taking a step further than what is expected by our clients. To be innovative must first come with experience in the payment and card industry as well as have an excellent rapport with acquiring banks and card companies—and once this is an established ground upon which to work, innovation can become a creative method in assisting clients with special needs, special requests, etc.”
With this understanding, iPayTotal dominates the digital space with innovative features such as its Anti-fraud infrastructure, sustaining excellent relationships with technical support, and most importantly, adhering to the rules and regulations surrounding the financial industry. “We strive, in a word, to be on top of it all, ensuring our clients’ customers have a safe, fast, and secure experience online. We are working with providers to seek different AI technology to streamline our underwriting process,” asserts Kugan.
Kugan also keeps his keen eye on the competition for several reasons. According to him, a business must stay vigilant of its rivals in order to stay on top of the changes in customer behavior and the ongoing Fintech advances. He also offers a simple way of keeping tabs on the opposition, citing, “We stick to what we know, try harder, and keep on providing the service we always have provided. We stay true to the nature of our business, and in so doing, we trust that our clients will see a steadfast, reliable, and constant payment solutions company that delivers time after time.”
“We partner directly with banks specializing in numerous high-risk industries, all in the effort to secure legitimate approvals and processing solutions for your high-risk merchant account”
A Story to be Heard
Kugan had an exceptional story to tell when asked about a particular instance of helping out a client. Let’s see how the team iPayTotal helped a gaming company in Kugan’s own words.
“We were assisting a game developer who started his own company selling unique games as well as gaming paraphernalia. He was working primarily online, trying his best to advertise via Facebook and the like, but when he had enquiries, which came through via email, he found that there was a problem. He could not respond to the demand as fast as he wanted. He was losing clients. He read about us on LinkedIn and decided to give us a call. He had no clue what to do. One of our consultants suggested that he offer a payment gateway on his website. He said that he had tried that, but the bank refused to issue him one because they considered his business high risk. — He couldn’t understand why; but after a long chat with one of our consultants, he understood the reason why his local bank declined to support him. After some discussion, and after some paperwork, his online gaming store went live, and he could accept credit card payments instantly. The revenue he achieved was 500% higher, he reports, than it had been four months before. This story has stuck with me because it was about an honest man trying to make an honest living but was shut down by everyone. I thank my team, and especially that consultant, who helped the young entrepreneur realize his dream and increase his revenue.”
“We offer the kind of value and personalized service your business needs to get off the ground and grow”
Future Lookout
For Kugan and team iPayTotal, the future in the digital financial space is exciting. With the world’s increasing reliance on digital payments amidst the coronavirus, Kugan can only see growth. As time progresses, the need to have a digital presence for merchants will be a must in the future. “With the great technological advancements and the growing online purchasing culture, our business can only see growth. With merchants requiring the services of sound, secure and reliable payment processing solutions companies like ours, we foresee a better future for us, our clients, and our clients’ customers, which is the public in general. A faster, more efficient e-commerce environment is the future, and we are ready, prepared, and thrilled to be part of it,” concludes Kugan.
