India has seen a significant rise in the number of women entrepreneurs in recent years. Women in India are now more educated and skilled than ever before. This has enabled them to pursue entrepreneurship with confidence and competence. Women are now being encouraged to pursue education and careers, and entrepreneurship is seen as a viable and respectable option. There is also a growing awareness of the barriers that women face in the workplace, such as gender bias and unequal pay, which is leading to more efforts to address these issues.
Furthermore, successful women entrepreneurs in India have become role models and inspiration for other women. They are proving that women can excel in any field they choose and are challenging traditional gender roles and stereotypes. This has led to a positive impact on the perception of women’s roles in society and has encouraged more women to pursue entrepreneurship.
In times when women’s empowerment is a buzzword in every sphere, Kajal Sinha is an inspiration to budding women entrepreneurs in the digital space. As a professional, she is an intricate mix of technical and managerial expertise, rendering excellent growth through a strong and motivated workforce. She rightly understands the underlying principle of resource management: harnessing the right talent in the right direction through one-on-one communication. Subsequently, having conducted thorough market research, she discerned the burgeoning potential for startups.
In 2014, Kajal collaborated with a partner and founded Media-Conversion, which operated for four years before she established Mrohe Media as a solo venture. Mrohe Media is a digital technology platform that specializes in 360-degree affiliate marketing. Focusing on the priorities of employees under her leadership, she drives an optimal boost in productivity. Thus, she is successful in maintaining herself as a dynamic professional with appropriate tenderness towards employees to create a positive and growth driven work culture within her venture.
Currently, she is the founder of Mrohe Media, the popular ad-tech venture, resulted from 16 years of experience and ever ready to explore the market.
Finding Purpose and Fulfilment in Work
Kajal has consistently operated in a robust and highly competitive environment throughout her career. While she faced some limitations during her early days, she was able to turn those obstacles into opportunities for personal growth and development, gaining valuable wisdom that has continued to benefit her over time.
Kajal states that she has a deep passion for both her work and her family. She shares, “To maintain a healthy balance between the two, it’s essential to move both “wheels” (i.e., work and family) at a similar speed to keep them in harmony.” She strives to achieve this balance by dedicating sufficient time and energy to both areas of her life.
Leading Provider in Advertising and Content Marketing
Mrohe Media provides a platform where advertisers and publishers can collaborate to create a harmonious ecosystem for video advertising. Its range of services includes video advertising, content marketing, and vernacular content to cater to various needs. The company believes in delivering high-quality advertising solutions that result in maximum return on investment (ROI) for its clients. It specializes in video advertising, which helps brands establish their presence through digital media with a targeted approach. Mrohe Media’s services include customized video solutions, creative videos, and video ad banners to enhance brand visibility across various online media channels, such as websites, apps, mobile platforms.
By using cost-effective methodologies and innovative strategies, the company optimizes its resources to provide the best possible ROI for its clients. The company’s unique approach to advertising helps brands expand and create new customer bases. It relies on intensive analytics and search data to achieve success in targeted ad campaigns. The company’s clients come from a diverse range of industries, including technology, B2B, automobiles, entertainment, FMCG, e-commerce, government, and many more. The goal is to help businesses to create value through its ad services, making a lasting impact on their customer bases.
Encouraging Women Entrepreneurs
Kajal recognizes that women encounter significant obstacles in business due to a lack of social support. This includes difficulty in accessing relevant connections, financial resources, and emotional support, as well as a need for guidance from mentors and sponsors. The cost of building a support system can also be a barrier for women, causing some to postpone starting their businesses.
In addition, women face the challenge of balancing their responsibilities in both their personal and professional lives. The demands of family and business can create pressure for women to choose between their roles as a mother and wife and their responsibilities as a business leader. This can be particularly challenging for those who lack social support, as they are required to manage the entire burden alone.
As a result, enterprising women may find it challenging to learn from their peers and access the knowledge and experience of those who have already navigated the entrepreneurial journey. She states, “It is harder for women to network in business, as networking has traditionally been done on the golf course, pubs, outside office and in ‘men-only’ clubs.”
“Women have to work a lot harder to build their network as we don’t have the traditional avenues open to us. We also have to work a lot harder to be taken seriously.”
Kajal believes that although finding success in a male-dominated industry can be challenging, it is still achievable. By putting in hard work, delivering results, and utilizing available resources to expand, women entrepreneurs can overcome any obstacles they may face. It’s important to recognize that as a valuable asset, women can bring unique perspectives and add value to the industry. It’s crucial not to limit oneself to the expectations of others, and to think bigger and take bigger actions. There will always be opportunities for those who are willing to put in the effort and earn their place at the table.
Kajal advises women business leaders to take action and not wait for the “perfect” time, as they will either succeed or learn from the experience. She shares some of her own lessons learned as a woman in a male-dominated industry:
- It’s important to showcase your talents and demonstrate your abilities to others.
- Continuously seek out new opportunities to expand your knowledge and expertise.
- Consider yourself an equal player in the game rather than just a “woman in the game.”
- Support other women in your industry, stand up for others, and continue to work towards achieving your goals with confidence and trust in yourself.
Awards and Accolades
In 2021, Kajal was named Womenpreneur of the Year, recognizing her success as a self-made entrepreneur in the digital media industry. In 2019, she launched a cross-channel ad optimization tool, and her achievements have been recognized with various awards, including Women Entrepreneur of the Year in 2018, Brand of the Year in 2017, and Best Technology Platform in 2017.
For More Details : www.mrohe.com
