In the ever-evolving landscape of fashion and technology, one partnership stands out for its innovative approach to personal style and empowerment. Stylesquo Inc, established in 2020 by Kanan Naheta and Neetu Mann, transcends the conventional boundaries of a company—it’s a beacon of transformation and self-expression.
At its inception, Stylesquo Inc embarked on a mission to revolutionise individuals’ approach to personal style. The brainchild of an all women team; Kanan and Neetu, the Pocket Stylist app was developed as a proof of concept, offering swift styling solutions at users’ fingertips. However, their vision extended beyond an app, leading them to expand their services and pitch them to prominent e-commerce brands.
Stylesquo Inc’s journey took an exciting turn when they explored providing plug-and-play styling solutions and tailored software for personalised shopping experiences to e-commerce giants. One notable collaboration was with the Gen Z denim brand Freakins, where Stylesquo Inc provided style consultancy and seamlessly integrated their styling features into the brand’s website catalogue and social communication. The focus? Denim Styles appropriate for different body shapes, keeping in mind its fit and comfort, catering to the style preferences of today’s fashion-forward GenZ consumers who not only want to own their bodies as being beautiful in every shape or size, but also experiment with different new trends.
As Stylesquo Inc continues to push the boundaries of innovation and style, Kanan Naheta and Neetu Mann remain steadfast in their commitment to empowering individuals through personalised image transformations. Their journey, characterised by collaboration, vision, and a dedication to excellence, serves as an inspiration to aspiring entrepreneurs and fashion enthusiasts alike. In a world where personal style is a reflection of one’s identity, Stylesquo Inc stands as a testament to the transformative power of the art of Styling paired with the science of Image when applied in one’s Appearance, Behaviour and Communication. Their mantra is to make style Attractive, Appropriate, Authentic, and Affordable for their clients in order to enhance their image both professionally and socially
The Visionaries
Kanan Naheta, a qualified fashion and apparel designer from SNDT Mumbai, and a certified Image Consultant with a wealth of experience garnered from her work in designer Hemant Trivedi’s team, followed by her styling work in Dubai, brings a refined touch to Stylesquo Inc. Her expertise in apparel design, coupled with certifications from esteemed institutions like Sterling Style Academy New York and ICBI India, forms the cornerstone of the company’s ethos—empowering individuals to unlock their true potential through personalised style and image transformations, making her contribution indispensable for Styling solutions at Stylesquo Inc
Complementing Kanan‘s expertise is Neetu Mann, who boasts 23 years of experience in customer service and recruitment, adding width, depth and insight to the company’s endeavours and services. An experienced grooming trainer for the airline industry, including Jet Airways, Neetu is also a certified Image Consultant from ICBI India as well as a trained makeup specialist. Neetu’s dedication to enhancing the lives of others through soft skills, grooming, and etiquette training is palpable, making her an invaluable asset for Stylesquo Inc.
Crafting Personal Metamorphosis
At Stylesquo Inc, the specialised team distinguishes itself by offering meticulously crafted image transformations designed for individuals entering new chapters in their lives. With a keen focus on personalisation, Kanan and Neetu harness their individual expertise to refine not only clients’ appearances, but also their behaviour and communication styles. This comprehensive approach ensures that every aspect of the client’s persona is finely attuned to their specific roles, goals, occasions and lifestyle.
In addition to these core services, Stylesquo Inc goes above and beyond by offering supplementary support to facilitate their clients’ holistic development. This includes mindset coaching by expert professionals to cultivate a positive and empowered mindset, Neuro-Linguistic Programming (NLP) training to enhance communication effectiveness, and brain mapping to unlock cognitive potential. For those who need more, Stylesquo also provides one-on-one sessions with life-coaches for overcoming any lack of motivation that deter personal growth or counsellors to create emotional awareness and deal with challenging situations, depending on the needs of a client. Furthermore, the company collaborates with trusted service partners to provide customised professional attire, wardrobe services and shopping; ensuring that clients make a seamless and impactful transition into their new endeavours.
Through this comprehensive suite of services, Stylesquo Inc guarantees that each client undergoes a transformation that is not only visually stunning but also deeply aligned with their individual aspirations and personal growth journey.
Stylesquo Inc’s consultancy services encompass ABCD: A is Appearance, B is Behaviour, C is Communication, and D is Design. For a more personalised approach, it is nearly a two-month journey that a client embarks upon with Neetu and Kanan, who guide them until they are ready to begin a new professional chapter or embark on their new personal journey ahead. They also offer express makeovers through hybrid sessions for those whose professions present time constraints like for example Doctors.
Commitment to Personalised Transformation and Empowerment
At Stylesquo Inc, the ethos of personalised service extends beyond mere aesthetics; it permeates every facet of the client experience. Kanan and Neetu’s collaborative approach involves building meaningful relationships with each client, ensuring that their journey towards self-expression and confidence is both seamless and enriching.
Drawing from their wealth of experience and expertise, Kanan and Neetu employ a multidimensional approach to style transformation. They understand that true style isn’t just about outward appearance but also encompasses a sense of inner confidence and authenticity. As such, they go beyond surface-level enhancements to delve into the psychology of style, helping clients unlock their true potential and express themselves with conviction, thus keeping the outcome authentic to who the client truly is as a personality.
The fusion of the Art of Dressing with the Science of Style at Stylesquo Inc results in more than just fashionable outfits; it leads to a profound sense of self-assurance and empowerment. Through meticulous attention to detail and a keen understanding of individual preferences, Kanan and Neetu curate looks that not only flatter but also resonate deeply with each client’s unique personality and goals. They create a Signature Style for them that gives them an individual identity
Moreover, Stylesquo Inc’s commitment to affordability ensures that exceptional style remains accessible to all. Kanan and Neetu firmly believe that everyone deserves to look and feel their best, regardless of budget constraints. By offering tailored solutions that prioritise quality and value, they make the transformative power of style accessible to a diverse clientele.
In addition to sartorial refinement, Stylesquo Inc offers a comprehensive suite of training programs designed to enrich clients’ personal and professional lives. From refining communication skills to mastering grooming techniques to understanding Social Etiquette, these workshops empower individuals to project confidence and competence in every aspect of their lives.
Holistic Approach to Cultural Appreciation and Personal Style
Kanan and Neetu elaborate on Stylesquo Inc’s approach, highlighting their commitment to understanding the intricate cultural nuances that defines their clientele. They recognise that diversity isn’t just a buzzword but a fundamental aspect of their clients’ identities and aspirations. With this in mind, they embrace a holistic strategy that not only respects regional flavors and traditions but also celebrates them.
Stylesquo Inc’s adaptability extends beyond merely accommodating cultural differences; it embodies a philosophy of inclusivity and appreciation for the rich tapestry of global cultures. Kanan and Neetu believe that true style transcends borders and boundaries, seamlessly integrating diverse influences to create a truly unique and tailor-made experience for each client.
By staying attuned to the ever-evolving needs and preferences of their clientele, Kanan and Neetu ensure that Stylesquo Inc remains not just a purveyor of style, but a trusted partner in personal transformation and cultural appreciation.
Impacting Beyond Style
Kanan and Neetu reflect on the early hurdles they faced, recalling the challenge of earning clients’ trust and delving beyond superficial concerns to deal with their inner personality. In those initial stages, they encountered resistance as clients grappled with deeper issues underlying their desire for a style transformation. However, through their commitment to personalised attention, professional empathy and a holistic approach to personality development, they managed to break down barriers and facilitate meaningful change by working on the clients image persona from the inside out and the outside in, empowering both, a client’s self-image which is how they perceive themselves and their outer image, which is how the world perceives them. A true transformation occurs when there is shift on both levels, which is what Stylesquo Inc vouches for every client.
Central to their success was the creation of a nurturing environment where clients felt safe to explore vulnerabilities and embark on a journey of self-discovery. By offering one-on-one sessions that went beyond mere fashion advice, Kanan and Neetu provided a platform for clients to address underlying insecurities and embrace their true selves or positively gear up to for a much desired bold change. They used the simple approach of being honest and transparent with clients with a clear intent of giving them a better outcome at the end of their transformative journey. This approach not only facilitated positive transformations but also fostered lasting connections built on trust and understanding.
While their journey began with the Pocket Stylist app, Kanan and Neetu soon recognised the untapped potential in personalised image makeovers. This realisation prompted a strategic shift in focus, allowing them to fully leverage their expertise and experience across the landscape. As a result, Stylesquo Inc expanded its reach, attracting a diverse clientele that included corporate professionals, international clients, and individuals from both Tier 1 and 2 cities purely by word of mouth and testimonials despite some clients choosing to remain undisclosed due to their profile and status.
Embracing this newfound focus on individualistic transformations, Kanan and Neetu embarked on a journey of growth and innovation. They honed their skills to cater to the unique needs of each client, drawing on their collective knowledge to craft bespoke solutions that resonated deeply with individuals from all walks of life. This evolution not only propelled Stylesquo Inc to new heights but also solidified its reputation as a beacon of empowerment and transformation in the realm of image makeovers and personal styling.
The USP of successful personalised transformations lies in building and nurturing trust and confidence; which Kanan and Neetu successfully build with each client relationship, ensuring that strict protocols of privacy are adhered, especially when dealing with hi-profile or celebrity clientele. .
Mantra for Entrepreneurial Excellence
Kanan and Neetu attribute their success to a threefold mantra: 1. Continuous Upskilling 2. Staying Abreast 3. Holistic Approach. They emphasize the importance of staying ahead of the competition by constantly refining their skills and services, leveraging the learnings from related fields and services, and adopting a multifaceted approach to personal and professional development by fostering collaborations that add value. Thus they ensure every transformation outcomes remain not only relevant but also innovative in an ever-evolving market.
For emerging entrepreneurs, Kanan and Neetu offer invaluable advice: Embrace the journey of exploration and learning. Rather than waiting for perfect conditions, they encourage entrepreneurs to dive in headfirst, Experiment with your ideas, embrace failure as a natural part of the process, and let each experience serve as a guide for growth. They stress that passion and purpose should be the driving forces behind every action, leading to unexpected opportunities and ultimately, success.
Entrepreneurship is truly an exciting world for Kanan and Neetu; who say that “Entrepreneurs learn everyday, fail often, and rise above every challenge, not letting failure restrict their ambition; adapt themselves to change and always be open to fresh perspectives. If you learn to adapt, overcome and keep a learner mindset, then you have already built a roadmap to success”
