Like any other sector women have played a significant role in the interior design space, contributing their creativity, expertise, and passion to create spaces that are not only aesthetically pleasing but also environmentally friendly. An accomplished Chief Executive Officer with a distinguished track record in the interior design industry, particularly in Green Design, KanuPriya Gupta has expertise in business planning, team building, product design, art installations, and sustainable design. She holds a degree in Interior Design from the New York Institute of Art and Design, laying the foundation for her journey from student to Founder and CEO of Clarus Interior Consultants.
Driven by her passion for design, KanuPriya embarked on a professional journey marked by a transformative commitment to quality and sustainability. Recognizing the imperative for eco-conscious practices in the industry, she made it her mission to integrate sustainable materials and craftsmanship into every project undertaken by Clarus Interior Consultants.
KanuPriya’s leadership philosophy is characterized by meticulous attention to detail and a relentless pursuit of excellence. Leading by example, she sets high standards for herself and her team, prioritizing client satisfaction above all else.
Beyond creating aesthetically pleasing spaces, KanuPriya is dedicated to democratizing interior design, making it accessible and affordable to a diverse range of clients. By blending her passion for design with a focus on affordability, she seeks to enrich lives and transform spaces, one project at a time.
KanuPriya embodies the essence of a modern entrepreneur – driven, innovative, and deeply committed to making a positive impact on the industry and society. Her journey serves as an inspiration to aspiring designers and entrepreneurs, showcasing the transformative power of passion, vision, and perseverance.
Crafting Bespoke Home Interiors
Clarus Interior Consultants stands out in the market by offering personalized, comprehensive, and quality-driven interior design services that prioritize client satisfaction and long-term sustainability. It is where houses are transformed into personalized sanctuaries reflecting unique styles and preferences.
The team of experienced designers at Clarus works closely with clients to understand their vision, preferences, and lifestyle, ensuring that every aspect of their home reflects their personality and taste. Whether clients seek a complete turnkey solution or exclusive design and execution support, Clarus has them covered.
Clarus believes in creating timeless interiors that not only exude beauty but also withstand the test of time. A strong emphasis is placed on utilizing quality materials and sustainable practices in all projects. From inception to completion, Clarus is committed to delivering exceptional results that surpass clients’ expectations.
Setting itself apart from competitors, Clarus offers:
- Exclusive Focus on Client Requirements: Clarus prioritizes understanding and fulfilling the unique requirements and preferences of each client, ensuring that every design reflects the client’s individual style and needs.
- Comprehensive Execution Support: Clarus provides complete execution support, ensuring a seamless and stress-free experience for clients from concept to completion.
- Flexibility in Service Options: Clarus offers flexibility in service options, catering to clients who prefer a complete turnkey solution as well as those who seek exclusive design and execution support services.
- Emphasis on Time Sustainability: Time sustainability is a key focus at Clarus, ensuring projects are completed efficiently without compromising on quality or design integrity.
- Commitment to Quality Materials: Clarus distinguishes itself by its commitment to using premium materials in all projects, enhancing the aesthetic appeal of spaces while contributing to their longevity and durability.
KanuPriya stresses that at Clarus, the focus is on crafting bespoke home interiors tailored to meet the individual needs of each client.
Innovating Interior Design
KanuPriya emphasizes, at Clarus innovation is not just a buzzword but a guiding principle that shapes every aspect of their work. Since Clarus’s inception, they have embraced change and adapted to the evolving landscape of the interior design industry. Clarus has played a pivotal role in transforming what was once a fragmented and disorganized sector into one that is now on the path to development.
As the industry continues to evolve and new competitors emerge, Clarus understands the importance of staying ahead of the curve. They are committed to continuous learning and evolution, drawing inspiration from innovative methods and technologies developed by other interior design companies. By analyzing these approaches, Clarus gains valuable insights that enable them to better serve their clients and deliver exceptional results.
For Clarus, innovation goes beyond merely following the latest trends. It’s about finding creative solutions that truly enhance the client experience. That’s why they have adopted a client-centric approach that integrates technology with simplified methods to ensure clarity and quality in every project they undertake.
Whether it’s leveraging cutting-edge design software or embracing sustainable materials and practices, Clarus is dedicated to pushing the boundaries of what’s possible in interior design. Their ultimate goal is clear: to deliver innovative solutions that not only meet but exceed their clients’ expectations, setting new standards of excellence in the industry.
At Clarus, innovation is not just a strategy – it’s a passion that drives everything they do. They invite you to join them on their journey as they continue to redefine the art of interior design and shape the future of living spaces.
Ideas for Success
On keeping herself motivating, KanuPriya articulates, “Empowering dreams, one beautifully designed space at a time – making professional interior design accessible to all.”
Navigating challenges in a competitive market is an inherent part of establishing a foothold and attracting clients amidst a plethora of interior design companies. Moreover, delivering quality within budget constraints becomes increasingly arduous as competitors resort to price-driven strategies.
To surmount these obstacles, Clarus remained resolute in their commitment to quality and personalized service. By concentrating on specialized, client-centric approaches and continually evolving their design repertoire, they set themselves apart. Embracing sophisticated and unique custom designs allowed them to allure discerning clients, including High Net Worth Individuals (HNIs), seeking distinctive interior experiences.
The unique selling proposition lies in Clarus’s ability to deeply comprehend and cater to each client’s preferences and tastes. By prioritizing client satisfaction and nurturing robust relationships, Clarus has forged enduring bonds and garnered trust within the industry. These strategies have been pivotal in overcoming challenges and positioning Clarus as a leader in the interior design space.
Professional Achievements and Recognition
KanuPriya’s professional journey is marked by significant milestones and recognition, showcasing her expertise and innovative approach in the field of interior design. In 2017, she founded Clarus Interior Consultants, building upon three years of freelance experience to establish her visionary design firm.
Over the years, KanuPriya has curated a diverse portfolio of residential and retail projects, demonstrating her versatility and ability to cater to various client needs. Her creativity was showcased at the prestigious Kala Ghoda Festival in Mumbai in 2019, where she presented an art installation featuring burnt wood furniture adorned with stone plates. KanuPriya’s achievements have garnered widespread recognition, including being named one of the Top 10 Women Entrepreneurs in Interior Design by ‘Women Entrepreneur’ magazine in 2021.
Also, Clarus Interior Consultants has been acknowledged by industry publications such as ‘The Inner Review’ and ‘Inside Architecture,’ earning distinctions like Top 10 Creative Interior Design Companies and inclusion in the Top 20 Interior Projects of the Year.
KanuPriya’s individual contributions have also been celebrated, with accolades such as the Top 40 Under 40 Best Interior Designer Award from Design Awards India in 2022. Additionally, Clarus Interior Consultants was honored as the Creative and Promising Interior Designer of the Year in 2022, further cementing its reputation for excellence. Her global impact was recognized when she was named one of the Top 10 Global Women Architects of the Year by ‘Global Women Leader’ in 2023, highlighting her leadership and influence in the industry. These achievements reflect KanuPriya Gupta’s steadfast commitment to excellence, innovation, and sustainability, positioning Clarus Interior Consultants as a pioneering force in the world of interior design.
Note for Aspiring Interior Design Entrepreneurs
KanuPriya offers valuable advice to aspiring entrepreneurs looking to venture into the field of interior design:
- Attention to Detail and Strong Listening Skills: Success in interior design relies heavily on attention to detail and the ability to listen attentively to clients. Understanding their vision and discerning subtle nuances are crucial for creating spaces that reflect their individual preferences and resonate with their lifestyle.
- Curating Lifestyle Experiences: Interior design goes beyond mere decoration; it’s about curating lifestyle experiences. Today, there is a growing demand for aesthetically pleasing interior setups in both residential and commercial spaces. Aspiring entrepreneurs have a vast opportunity to tap into this demand and create unique experiences through their designs.
- Embracing Diversity for Innovation: The interior design market may appear fragmented, with clients opting for design companies or individual designers. However, this diversity presents opportunities for innovation and differentiation. Whether establishing a design firm or working as a freelance designer, entrepreneurs can showcase their talent and creativity in various ways.
- Leveraging Unique Skills and Passion: Success in the interior design industry stems from leveraging one’s unique skills and passion for design.
KanuPriya also adds that by continuously honing their craft, staying updated on market trends, and building strong client relationships, entrepreneurs can carve out their niche in this dynamic and rewarding field. Embracing the journey with confidence and creativity will propel them towards entrepreneurial success.
Believing in Exemplary Leadership
KanuPriya believes in leading by example, which entails giving one’s best effort without considering the cost, persisting until success is achieved, and inspiring others to follow suit.
In her leadership approach, KanuPriya emphasizes the significance of treating clients with the utmost reverence. She views them as the ultimate arbiters of satisfaction and tirelessly strives to meet and exceed their expectations. Furthermore, she prioritizes active listening and understanding within her team. She recognizes that fostering an environment of mutual respect and clarity ultimately leads to the delivery of exceptional quality in their work.
Promoting Resource Efficiency
At Clarus, KanuPriya places a strong emphasis on resource efficiency, striving to minimize wastage and promote reuse wherever possible. The company’s commitment to cost-effective solutions ensures that clients receive value without compromising on quality. KanuPriya and her team carefully select low-maintenance, long-lasting products to enhance durability and reduce lifecycle costs. Additionally, they employ time-sustainable products and design methods to ensure efficient project completion while upholding their commitment to excellence.
Expanding Accessible Interior Design Services
KanuPriya observes that today’s interior design landscape tends to cater more to those with financial means. However, the increasing influence of social media has sparked a desire for professional and aesthetically pleasing interiors among a wider audience. Recognizing this gap, KanuPriya and her team are venturing into a new initiative aimed at providing affordable interior design services to all. While success isn’t guaranteed, their determination to address this need remains strong. Their goal is simple: to make quality interior design accessible and affordable for everyone, thereby addressing a significant gap in the market and improving lives in the process.
