With advancements in technology, the use of sustainable materials, and a greater understanding of consumer needs and preferences, real estate developers can create living spaces that are more comfortable, convenient, and sustainable than ever before. This has led to an enhanced experience of living for people in both urban and suburban areas. Additionally, with the increased emphasis on wellness and work-life balance, many modern living spaces are designed to promote physical and mental health with features like fitness centers, outdoor spaces, and green areas. All of these factors have contributed to an overall enhancement of living conditions for people in the real estate industry.
Established in 2000, Mana Group has successfully completed numerous prestigious projects in Bangalore and has over a million square feet under development. Its projects are notable for their prime location, appealing aesthetics, functional design, efficient use of space, and natural lighting. The company has fine-tuned the art of ‘Imagineering’ – a blend of imagination and engineering – to build dream spaces that exceed the expectations of its customers. MANA has evolved as a reputed company, with business verticals spanning across property development, construction. With attention to detail, vision, and innovation, MANA has ensured that it is able to deliver quality that sets them apart from the rest. MANA’s unwavering attention to detail and innovation ensures timely delivery of projects with the highest quality construction, setting a new standard in the industry.
Mana’s journey started with a single project in 2000-2001, and the company focused on completing one project before moving onto the next. Over time, the company gained experience and expertise. However, the 2008 recession impacted the real estate market, forcing Mana to temporarily suspend its operations for 2-3 years. During this time, the company had to take on contractual-based projects in other industries such as infrastructure, roads, and railways.
The Inception Story
Mana is a journey that D. Kishore Reddy envisioned over two decades ago, and he and his team are overjoyed with how far they’ve come. The goal has always been to create spaces where our best engineers can come together to build these magical environments using the imagination of our clients.
At Mana, the team doesn’t believe in quantity but in quality. Over the years, the company has made its mark with its vision, attention to detail, and intelligent technology implementation. Its mission has always been to go above and beyond expectations in terms of responsive design. All its projects are a harmonious blend of nature and engineering. Mr. Reddy states, “We call it ‘Live Brilliantly’, where imagination and engineering merge to create one-of-a-kind spaces.”
Mana believes that life is all about making choices, and at MANA, it’s all about making the right living choice. The team doesn’t believe in setting limits but in opening up possibilities, in turning clients’ dreams for a living space into reality. High-quality, cutting-edge designs, delivered with integrity and a commitment to green living, that is what MANA all about.
Live Mindfully. Live Brilliantly. Live the MANA way.
Evolving with Innovation
Following the pandemic, it was discovered that buyers desired more spacious rooms, more amenities, and more greenery; as the world witnessed during the pandemic, everyone spent time indoors, so they expect green spaces and activities on the premises.
People are yearning for larger rooms to spend time in their personal space since their lifestyles have changed. Since 2009, as real estate developers, we have been ahead of the market and have a better understanding of the buyer. Mana has grown because it thinks at least 5–10 years ahead of time and plans the apartments to meet the evolving requirements of our customers.
Rather than simply building apartments, Mana is developing concepts for them to live in. It sells concepts where the concept itself aligns with the lifestyle of the buyer.
With Mana, one can “live brilliantly.” From Entry level homes to the ultra-luxurious, it has a floor plan for every homeowner’s vision, delivering quality right to your doorstep.
- Luxury Experience – At Mana, it is all about the total living experience. Mana’s luxury homes stand out for their unique construction, redefined design, exclusive elevations, exquisite clubhouses, and large car parking sizes. These homes are the ultimate expression of living brilliantly and in style.
- Premium Experience – Cohesive uniquely crafted spaces… that are what Mana’s premium apartments offer, where each 1000–2500 square foot apartment stands out for its quality and attention to detail. These mini townships have been designed to offer the perfect blend of an elegant lifestyle amid a sprawling campus of 5-25 acres and practical living with the promise of schools in close proximity.
- First-Home Experience – Compact planning, competitive pricing, and energy-efficient living, without compromising on quality or experience. This range from Mana is ideal for young professionals looking to purchase their first home. The homes are defined by modern architectural form and the very best in contemporary functional design.
Committed to Consistency
Mana has gained a reputation for delivering projects on time, consistently meeting or exceeding internal and RERA completion timelines over the past two decades. To ensure timely delivery, the company maintains two completion timelines: one for RERA and another for internal targets. These timelines are based on key milestones and the type of construction that the company opts for. Using this approach, the company performs backward calculations to plan minute execution details and ensure the timely completion of projects.
Mana’s strategy can be divided into two categories: pre-purchase and post-purchase. Pre-purchase activities include extensive research and development to understand market supply and demand, customer needs, lifestyle amenities, project specifications, and location. The product is specifically curated to ensure customer satisfaction from the project’s inception.
Mana places a strong emphasis on customer satisfaction and uses a Customer Satisfaction Survey (CSAT) at every stage of the project, from site visits to booking, post-completion, and agreement levels. The CSAT survey is shared with customers multiple times, and the company strives to achieve a 95% satisfaction score, exceeding the industry benchmark of 90%. Currently, the company is proud to maintain a 96% customer satisfaction score.
Mana provides timely construction updates to customers and keeps them informed about the progress of their apartment or villa. They also discuss any modifications, material choices, or paint color selections with customers, seeking their prior approval to ensure that the final product meets their expectations.
To ensure consistency and a step-by-step approach, Mana adheres to a Standard Operating Procedure (SOP) throughout the customer journey. These techniques and procedures reflect Mana’s commitment to delivering a satisfying and hassle-free experience for their customers.
Leading Prominent Project
Mana is currently working on several projects, including Mana Capitol, Daintree, and Macasa, and the company has developed unique concepts for each of these projects.
In Mana Capitol, the company has launched Modern Convertible Homes that offer the ability to convert your bedroom into a workspace or your drawing room into a party area by simply moving the flexible walls to suit your requirements. This innovation has revolutionized the concepts of living and working. The project seamlessly blends residential, commercial, and recreational spaces to provide a harmonious flow to your daily routine. Additionally, the entire complex is Wi-Fi enabled, allowing you to work from any location, whether it’s the garden, rooftop, or balcony.
Daintree by Mana is inspired by the 180-million-year-old tropical Daintree rainforest of Australia. Mana is back to the era of “courtyard homes,” where elegant yet luxurious villas and a courtyard in a home create harmony between man and nature at a physical and symbolic level.
MACASA, Mana’s offspring brand, is dedicated to catering to the needs of ambitious Millennials by providing them with an environment that promotes a seamless lifestyle and enhances their quality of life within a like-minded community. This community is undoubtedly accepting of the Millennials’ lifestyle choices and personal preferences. The brand’s affordable housing range is specifically tailored to cater to the needs of Millennials who are looking to purchase their first home.
Key to Ahead in Competition
Mana understands that buying a home is a significant and one-time investment for most customers. To meet their needs, the team is committed to staying ahead of the game by forecasting technology and future advancements. The company recognizes that home buyers who have the ability to buy are likely thinking 5–10 years ahead of time, and it works to meet their future needs and expectations.
In line with this commitment, Mana conducts extensive research into consumer psychology and builds not just apartments, but concepts that cater to the needs and desires of its customers. The company’s goal is to create living spaces that are not just functional but are also desirable and fulfill our customers’ unique requirements.
Future Envision
Mana considers customer satisfaction to be a key priority and is now planning to expand its operations beyond its base in Sarjapur, where it has been operating for several years. It also plans to commence operations in Hyderabad. The company’s long-term objectives include establishing itself as a household name for property buyers, ranking among the top five real estate developers. The company’s long term objectives include establishing itself as a household name for property buyers, ranking among the top five real estate developers and most sought after brand in the real estate space for a home buyer.
Message for Every Visionary Out There
Mr. Reddy offers valuable advice to aspiring entrepreneurs, encouraging them to focus on the location when selecting a project site, and to conduct a thorough analysis of supply and demand. Additionally, he advises entrepreneurs to design their projects in a way that makes them stand out and become a landmark of that particular location. Such projects quickly gain market recognition, can be sold at a higher price, and help establish a brand in a crowded, cluttered market.
Given that this is a capital-intensive industry, Mr. Reddy emphasizes the importance of financial discipline. It is crucial to have multiple funding sources to raise funds and stay invested in the project. To avoid financial hardship, it is preferable to start with one project at a time rather than multiple projects simultaneously.
About the Leader
With over a decade of successful ventures in the hospitality industry, D. Kishore Reddy, the founder and CMD of Mana Projects Private Limited, launched the unique Mana Projects at the advent of this millennium. He has more than three decades of profound experience developing residential, commercial, and luxury spaces, including some of the most iconic landmarks in the real estate arena of Bangalore.
His experience and acuity in understanding customer sentiments during his tenure in the hospitality industry prompted him to establish Mana, which is a metaphor for his visionary goals to combine luxury, innovation, and sustainability to set new benchmarks in real estate. His primary goal was to build high-quality housing in Bengaluru, with a focus on millennials’ desire for “ready-to-move” apartments. His focus has remained on the ever-increasing needs and changing preferences of locals as well as the lifestyle choices of new settlers in the IT capital of India.
The overwhelming success of Mana Projects has been a classic paradigm of his visionary goals, dynamic leadership, and impeccable inspiration. He has contributed to the implementation of revolutionary construction practices and innovative building technology.
Mr. Reddy’s pioneering venture to rejig eco-friendly and sustainable buildings with no compromise on quality or features has garnered national and international fame. His excellent entrepreneurial acumen inspired him to establish Mana Foresta, India’s first vertical forest tower, which has proven to be a trailblazer in the development of sustainable living spaces.
His incredible role in redefining real estate has garnered several accolades not only from the national fraternity but also from the international community. Prestigious awards like TIMES BUSINESS AWARD, ASIA PACIFIC PROPERTY AWARD, and the ASIAN REAL ESTATE LEADERSHIP AWARD are a few of the notable mentions that evince his distinguished service to the real estate industry.
