In a rapidly evolving digital landscape, navigating marketing complexities has become a demanding feat for businesses of all sizes. Amidst this dynamic arena, Markivis emerges as a beacon of innovation, simplifying intricate marketing challenges with unmatched expertise. As a leading Digital Marketing Consulting firm, Markivis is dedicated to orchestrating success stories through its comprehensive suite of services, covering Digital Marketing, Marketing Communications, Marketing Consulting, and Employer Branding.
At the helm of this marketing juggernaut stands Amit Khanduja, a veteran in the field with over two decades of experience in B2B marketing. Amit’s impressive career journey includes holding key leadership roles in IT and ITeS organizations such as EXL, Innodata, Genpact, and HCL Technologies. With a wealth of experience in design services, digital solutions, and product marketing across global markets, Amit has honed his skills in crafting and executing go-to-market strategies, orchestrating marketing campaigns, and leveraging diverse marketing channels to elevate brand visibility and drive lead generation that consistently exceeds pipeline targets.
Drawing inspiration from the Marvel universe and the genius of JARVIS, Amit envisioned becoming a ‘Marketing JARVIS’ for his clients, leading to the birth of Markivis in 2018. This forward-thinking consultancy transcends traditional marketing paradigms by becoming a strategic partner, an extension of its clients’ core marketing teams, and a driving force behind their success.
Elevating Employer Brand for Long-Term Success
Markivis specializes in providing comprehensive Digital Marketing Services to IT and ITes organizations, as well as product and service companies globally. In addition to its core services, the company offers exclusive services that set it apart from competitors. These services include:
- Employer Branding Services: Markivis understands the critical difference between an organization’s brand and its employer brand. The company specializes in creating a strong employer brand that not only attracts and retains top talent but also provides a long-term competitive advantage. Its comprehensive approach covers all aspects of an organization’s digital presence, from employee feedback management to career page development, leadership branding, and internal communication. Markivis’s expertise in employer branding was recognized when it was awarded the title of ‘Employer Branding Company of the Year’ by Silicon India in 2019.
- Corporate Video Production Services: Research indicates that the human brain processes information more effectively through video compared to static images or text. Markivis has extensive experience in creating over 30 corporate videos for B2B brands, product companies, and service providers. The company specializes in developing impactful videos that effectively convey a brand’s new product or service offerings. Its video production services cover a wide range of options, including 2D/3D animation, whiteboard animation, product demos, and professional brand videos. Markivis focuses on understanding the client’s intent and crafting compelling stories that resonate with the intended audience.
Markivis’ unique service offerings in employer branding and video production demonstrate the company’s commitment to delivering comprehensive digital marketing solutions that meet the diverse needs of its clients.
Research-Driven Strategy Development
Markivis places a strong emphasis on innovation and maintaining a proactive approach to stay at the forefront of industry trends. The company believes that these principles are essential in providing clients with the most effective and up-to-date digital marketing strategies. Here’s how Markivis achieves this commitment to innovation and staying ahead of the industry:
- Continuous Learning: Markivis ensures its team stays updated by regularly participating in industry events, attending workshops, and undergoing relevant training to acquire new skills and knowledge.
- Research and Analysis: The company invests in market research to identify emerging opportunities and challenges in the industry. This research-driven approach helps in shaping effective strategies for clients.
- Technology Integration: Markivis leverages advanced marketing technologies and tools to enhance its services. This includes staying current with the latest digital marketing tools and trends.
- Collaboration: Teams within Markivis actively collaborate to share insights and ideas. Collaborative efforts help in generating innovative strategies and solutions for clients.
- Client-Centric Approach: Markivis tailors its strategies to meet clients’ specific needs while also considering the latest industry trends. This client-focused approach ensures that strategies are not only up-to-date but also aligned with clients’ objectives.
- Experimentation: The company is open to trying new strategies, A/B testing, and adapting to emerging trends. This experimental approach enables Markivis to continuously refine its methods for better results.
- Thought Leadership: Markivis actively contributes to industry thought leadership. By sharing knowledge and insights, the company not only adds value to clients but also stays actively involved in shaping industry trends.
- Agility: Markivis remains flexible and agile, allowing it to quickly adapt to changing industry trends. This agility ensures that the company’s strategies are always relevant and effective.
Markivis’ commitment to continuous learning, research, technology, collaboration, and client-centricity positions the company as a forward-thinking and innovative leader in the digital marketing space. These principles guide the company’s success in staying ahead of industry trends and delivering exceptional results for its clients.
From Solopreneur to Thriving Organization
Amit’s journey with Markivis has been nothing short of incredible. What began as an idea to create a marketing equivalent of JARVIS has evolved into a thriving organization over the span of three years. In the early days, Amit operated as a solopreneur from a small home office, but the journey took off when the company secured its first retainer deal with one of the top 10 global software companies. Since then, Markivis has established itself as a leading marketing consulting firm, earning the trust of five of the top 10 IT companies in India and expanding its international client base, primarily in the US and Canada.
Amit takes immense pride in the successful management of the Markivis workforce during the challenges posed by the novel coronavirus. However, one of the company’s most significant accomplishments lies in its commitment to giving back to society. This was exemplified through the launch of “Monday Joining,” a platform that connects job seekers with recruiters for immediate hiring needs. Within just a couple of months, the platform saw over 30,000 registrations and garnered recognition from respected media outlets like The Hindu, BW Businessworld, and Money Control.
What motivates Amit the most is the remarkable young team at Markivis who have shown faith in the company and joined its growth journey. Their passion for marketing and their drive for success serve as Amit’s daily dose of motivation. His aspiration is to grow Markivis into an organization that can fulfill both the personal and professional aspirations of the team, doing justice to their passion each day. Amit believes that there’s no greater motivation than this.
The Importance of Deep Understanding in Marketing
Amit highlights the significant changes that the marketing industry has witnessed in the last two years. One of the prominent challenges faced by the industry is the rising cost of acquiring the right talent and effectively managing resources. In light of these changes, Amit offers valuable advice to aspiring entrepreneurs in the field. He emphasizes the importance of having a deep understanding of the business and its evolving trends. According to him, entering the marketing industry without a thorough grasp of its intricacies may not be a viable decision.
Amit stresses that success in the marketing industry is not merely about providing services; it’s about the value you bring to the table. “To stand out, your unique selling proposition (USP) should be the value you can offer. If your clients perceive you as just another agency without any distinctive value, they may be hesitant to seek your services.” Amit’s advice underscores the significance of differentiation and the delivery of value to succeed in the dynamic and competitive marketing landscape.
Commitment to Ethical Sourcing and Sustainability
Amit emphasizes Markivis’ commitment to ethical sourcing and sustainable partnerships as part of its business philosophy. The company prioritizes selecting suppliers and collaborators who align with their values, with an emphasis on reducing their carbon footprint. This approach to supply chain management focuses on promoting sustainability and ethical practices while minimizing negative impacts on both people and the environment.
Additionally, Amit highlights the company’s strong emphasis on employee well-being. The company offers various programs and initiatives designed to support the physical and mental health of the team. These include flexible work arrangements and wellness benefits. Recognizing the importance of employee happiness and health, the company aims to foster a team that is not only more productive but also makes a positive contribution to society as a whole.
Vision for Markivis’ Significant Growth
Amit foresees that Markivis is on a path of significant growth over the next few years. What sets the company apart from its competitors is its unique ability to provide value to customers, particularly in the B2B IT and ITeS sector. Their deep understanding of the IT industry grants them a competitive edge among other marketing consulting firms. The company is also exploring the development of new product lines. In the upcoming years, they aspire to create marketing-specific products to address critical business challenges that continue to exist in the industry. This strategic direction reflects their commitment to innovation and their aim to stay at the forefront of the marketing domain.
