When it comes to advertising and marketing, the big names are likely to spring to mind first, like Microsoft, Disney, and Amazon, and so on. Their brand awareness is enormous. When you hear these names, you immediately recognise their logo, and even if the emblem doesn’t force its way into your head, you know what they’re offering. It doesn’t matter if you use their products or not; you’ve heard of them. They’ve charred your mind with an advertising and marketing iron.
Successful advertising and marketing aid in the development of an emotional attachment to your organisation. Once you’ve determined what your brand is and what it stands for, you can develop messaging that appeals to people’s wants and desires on an emotional level.
MID30, a marketing and advertising firm, recognises the significance of advertising and marketing in today’s environment and works with companies to develop a story that distinguishes them from their rivals.
“Your story does not need to be difficult, but it does need to be unique and attention-grabbing to help you stand out from the cacophony of rival brand messages, so don’t forget your unique selling proposition,” the company says.
The company’s current day advertising designers’ team has a wealth of advertising and marketing experience. It combines creative and strategic brains to create successful advertising programs to supplement clients’ brands. The firm strives to offer innovative, well-targeted, and consistent branding messages across all channels, ensuring that your advertising and marketing objectives are accomplished. Furthermore, we aim to offer everything in the most cost-effective manner possible, allowing you, our client, to profit. After all, your success is the yardstick by which we measure our own.
“Advertising is for today and yes, for tomorrow too…”
MID30
MID30 mainly works on creative strategic & Marcom with six-core segments: Lifestyle, Hospitality, Education, Real Estate, Industrial & Packaging, and Creative Services. The organization’s work theory is purely based on 5 strong words; Lister, Observe, Understand, Plan & Act.
MID30 is a blending of strategy with creative graphics and marketing communication. It bonds with the clients, associates, and partners and makes sure that it establishes long-term business associations.
At MID30, the team has a wealth of creative experience across business domains to lean on.
The team’s core focus is on design and marcom, as whatever design is formed has to be communicated in the market properly.
- Strategy-based creative campaigns and marketing communication
- Strategy for planned communication
MID30 also offers a planned communication strategy that analyses clients’ brands and transforms it by adopting the appropriate creative media and marketing mixes. Its integrated approach is designed to help the brand and the products stand out. The company states,
“Ideas will always prevail in this business, and that’s what we need to remember. Whatever medium it is created, at the core will be an idea.”
The Minds Behind MID30
Selvam Naiker is the founder of MID30 and has 21 years of experience in advertising and marketing, having worked with advertising agencies and corporate clients. He has a marketing and advertising specialisation from NIRMA University in Ahmedabad. His breadth of knowledge and depth of experience enables him to navigate demanding and ever-changing markets, driving commercial success for clients through brilliant ideas. His core competencies are brand strategy, sales & marketing communications, offset print & production, and creative ideation.
Bijal Bhalani is the co-founder of MID30 and has more than 13 years of work experience in administration and client coordination. She is a multi-task personality in the studio, overlooking client coordination, accounts, and admin & HR. He started his career with a few good companies and his last assignment was as senior client co-ordination and admin in charge. She has earned a good understanding of client requirements. Her keen interest in conceptual thoughts and design visualizations has helped the studio gain some fresh and creative ideas.
The Constant Change in the Advertising Sector
It’s the future of advertising: engaging audiences through great stories, albeit with the use of new technologies. Selvam and Bijal find there are a lot of changes to be made in Indian advertising compared to other countries. They say that the companies need to stop looking at only short-term gains and short-term targets and invest in each other for the more distant future. It’s this investment that makes the relationship stronger and richer.
Selvam asserts,
“For advertising agencies, the more mature you are in making investments in client relationships, the greater the chance that the account will remain with you.”
He further adds,
“When we see agencies win and lose large or mid-size accounts because they do not resource the accounts adequately. Forget the future, the accounts are under-resourced to deal with the present situation.”
“When we invest in a strong team, the relationship begins to see all goals and challenges as mutual goals and challenges. It underlines that the relationship is collaborative and that we look at a shared future.”
Future Roadmap for MID30
In the near future, MID30 will be servicing new verticals and expanding its national presence as a way to better service its customers. The company has already forayed into the vertical business of www.boxstory.co.in. Box Story provides customised packaging solutions that are sure to win hearts and turn people into customers. The company states,
“To help you get more customers, we provide personalised packaging solutions by selectively opting for materials, designs, colours, etc. Providing perfect packages that empower your brand. “
MID30 leads with the motto,
“We wanted our agency to be a problem-solving agency for most of the approached clients.”
A Note for Aspiring Leaders
As per Selvam, advertising and marketing is a never-ending process with any service or product. He advises all aspiring entrepreneurs to
“join the sector if you really have good ideas, a sense of humor, and common sense, as ‘Advertising is all about common sense’.”
