A sweet tooth is just irresistible! And we are always finding that one thing to satisfy all the cravings.
Let us know the journey of India’s favourite desserts place, who with their contemporary desserts mixed with the energy of the youth have won hearts all over- Frozen Bottle.
The Journey-
Started on 20th May, 2017, at Bangalore, Frozen Bottle, one of India’s trendiest milkshake brand is on a run to build its own outlet army across the globe. Started off from Bengaluru it is now in over 25+ cities in India with 165+ outlets and aims to open up over 1000+ outlets in the next 4 years. With a vision and mission to grow, learn, serve and revolutionize the frozen dessert scene in and around India Frozen Bottle is an ever-growing plethora.
It serves a wide variety of Frozen Desserts, Signature Thick Shakes and one of its kind Ice Cream Jars that are 100 percent vegetarian.
Frozen Bottle is the birth of 21st century which makes it contemporarily rich and well versed with the youth spectrum. It promises an experience worth remembering and a recall value for all its customers to the good old days. People’s love and support has helped it grow with leaps and bounds and there is no stopping this shake brigade. Memories are the wires that connect happiness to our soul.
“Frozen Bottle has one sole purpose and that is to serve memories encapsulated in frozen bottles of delight. We are young, energetic and ready to take the world head on. We are more you than you are and together , the harder we will shake, the better we will make. Frozen Bottle, what experiences are made of…”
The Sweet Strategies of Growth-
The sweet dessert place is conceptually a ROI driven organization with customer centric focus and franchise/ stakeholder friendly in all the ways. While they have sailed profitably during the financial year of 20-21, they are looking at expansion through multi-business models and intending to explore new geographies with-in India and outside in the coming days. Perhaps, creating a food tech platform is the conscious decision Mr. Pranshul has taken to bring multiple brands under the same umbrella through both organic and inorganic, possibly by mergers and acquisition.
“We look at increasing the magnitude of the business operations which will eventually result on achieving our goals successfully.”
Although their sales have been competing with each other on the online and offline platforms, there is a significant difference have been shown by the online sales always. Frozen Bottle has made their presence strong in the social media platforms through BTL marketing to reach out the youth who are their main target audience. Influencer digital marketing is another key of increasing the visibility at the moment.
During the journey, Frozen Bottle, as a brand was strengthened by their strategic collaborations with market leading brands like ITC, Red Bull, SONY PIX, KIT KAT and Pure & Sure which gave an outstanding line of desserts choices to the customers.
“I would like to take this opportunity to thank each one of them for making these collaborations successful.”
The Road Ahead-
During the next five years, Frozen Bottle will be thriving to emerge as a food tech platform holding 5 to 6 adjacent brands serving premium food products in the QSR space. To achieve this, they may give birth to few new brands and, may acquire a few brands as how it comes on their way.
“Our business models will continue to emphasize our value statement of giving back our profits to our stakeholders through empowering franchise friendly business model across all upcoming brands.”
Along the way of the second five years, the business is determined to see them as a global brand to take the uniqueness of the Indian food aroma to the international food lovers and to evolve as a listed public limited company who set a benchmark for strong ROI focused with the revenue of 600 to 700 crore.
The Journey of Mr. Pranshul Yadav in his Own Words-
“I am Pranshul Yadav, the Founder & CEO of the brand aged at 35, was born in Hissar and brought up across various cities during my early days. I have completed my schooling at Holy Angel school – Hissar and completed B.Tech at GJU – Hissar . I am an electronic engineer with masters in business administration from FORE School of Management-Delhi. I come from a family of business background and blessed with two sons.
Like most of us who does not want to explore an unfamiliar knowledge space, my employment started with Honda as Dealer Development; like most of the engineers. Perhaps the role gave me an immense learning of culture and habits of a vast geography of our nation, as entire south. Three years of successful dealer spread, I was ready to venture into something that is close to my heart, the Beverages.
State to state and street to street, over 3 years, unanimously I have realized that beverages are an integral part of our Indian culture. Most of them are milk based like Lassi, the original desi shake. Along the way of my search, I have come across countless Ice cream giants who well established their existence across the country. Also, there were beverages, variety of them distinguished by flavors, yet I think I was looking for more and different than what is served. That was my inspiration to venture into dessert space. A common platform to bring up ice creams and milk shakes together for all who has a sweet tooth but not in favor of hardcore sweets. To my surprise, there wasn’t any caterers exclusive for desserts in the market. Desserts were served either at restaurants or at independent ice cream stores. In fact, the concept of desserts was restricted to only ice creams or sweets at those days.
At some point of time, my appetite for business took over the fear of quitting the job and becoming an entrepreneur and venturing into something my heart desires to, the desserts space. That’s the story behind the birth of Frozen Bottle.
Over a cup of coffee, I met this wonderful human, Arun Suvarna, aged 46, years ago. That first meeting did not give a hint even that we are going to build a brand in the following years. He has a successful real estate background, yet nothing to do with desserts. When we have decided to take up the concept of Frozen Bottle ahead, his experience in the real estate space came in handy to locate and identify stores across the country. He is managing our expansion in short.
The current economic meltdown brought in by the pandemic affected every business in its very own way including ours. Perhaps, cold beverages being our signature product had the impact than any other products. However, we have taken conscious decisions to reduce the operational cost and increase the functional efficiency to operate in an optimal pace. While we have survived through the first wave, we looked at the next with an aggressive expansion plan to make use of the downfall of rentals across the country. As the need of the hour, we have learned to swim against the current by changing our product line-up, introducing new healthy range of shakes, Mocktails and hot beverages. We have strategically changed our way to maximize the brand accessibility to our customers for better reach. Most importantly, this pandemic has taught us to think and walk ahead in the direction of creating a food tech platform with multiple food products/ Brands in the QSR space in the upcoming years.”
His Advice to the New Entrepreneurs-
“Advice may not be the right word however I am always open to share my learnings which are the extracts of my experiences over the past four wonderful years of working in Frozen Bottle. As many says, evolution is an outcome from the right combination of time and effort. My time and effort is dedicated to Frozen Bottle from the day I have opened the first store and since then the excitement I carry is always the same at every new store opening. The passion you have towards your venture is the key of you and your brand’s success.”
