In realm of health and fitness, MYF Fitness LLP (MYF) emerges as an innovative trailblazer, disrupting the industry with its all-encompassing approach. Because to its guiding principle of “Triggered Discipline,” MYF not only revolutionizes healthy behaviors but also the idea of a fitter living.
MYF was developed by a creative team that is well-versed in the corporate world. It draws on a wealth of knowledge from working with diverse teams, smart managers, powerful CXOs, and discriminating customers across a range of enterprises. These interactions have given rise to a remarkable framework that addresses the actual expectations, worries, and ambitions of workers at all organizational levels.
Venturing beyond conventional wellness solutions, MYF’s ingenious strategies have successfully cracked the code to managing tangible results. By skillfully balancing ambition and pragmatism, MYF addresses the genuine needs of individuals and brings forth unparalleled solutions that transcend industry norms.
Empowering Personalized Wellness for All Age Groups
MYF is a business venture founded by two individuals, Anjan Goswami and Rupali Sharma. In 2022, they welcomed Minauti Patil as the third partner, expanding the leadership team. Initially established in 2014, the organization’s primary goal was to promote fitness and well-being among sports enthusiasts within the local community. However, realizing the potential to make a broader impact, MYF officially registered as a Limited Liability Partnership (LLP) in 2017 and broadened its mission to cater to a larger audience.
Presently, the brand is dedicated to raising awareness and providing comprehensive support to individuals of all age groups in matters concerning mental health, lifestyle enhancement, and the significance of dietary choices. Recognizing the unique needs and preferences of each member and client, MYF tailors its services accordingly. The company strongly believes in embracing the diversity of health, fostering tolerance, acceptance, and relevance for each individual. Whether it is serving educational institutions, corporate entities, or a group of individuals, MYF strives to convey a message that can create a positive and lasting impact on everyone.
In the health industry, a “one size fits all” approach is inadequate. Understanding the highly personalized nature of health and well-being, MYF places great emphasis on delivering customized services that precisely align with the requirements of each individual. By consistently adapting to the ever-evolving needs of its clientele, MYF remains committed to providing relevant and valuable services.
Personalized Wellness Solutions
MYF is dedicated to encompassing the entire wellness spectrum, catering to both individuals and groups. The organization firmly believes that good health is essential for everyone and strives to promote this understanding among its clients. Their comprehensive range of services is rooted in the fundamental principles of nutrition and fitness, addressing both the physical and mental aspects of well-being.
One of MYF’s key strengths lies in their ability to customize their services. For individual clients, they personalize their offerings to align with specific health conditions and goals. When working with corporate entities and schools, MYF carefully tailors their programs to match the unique culture and objectives of each organization.
The company offers a variety of popular programs, including Campus Wellness, which caters to students and staff at educational institutions, Workplace Wellness, focusing on work-life balance, team building, and mental health in corporate settings, Wellness Within, designed for residential communities, Restart, a revitalization and rehabilitation program for the elderly and senior citizens, and My Way to Health, engaging children in activities that enhance life skills.
MYF also provides regular fitness training, recovery programs, long-distance running coaching, and weight management training. These services are conducted both online, catering to clients across different countries, and offline.
Their Nutrition Planning services have gained popularity globally, benefiting over 1000 individuals. In addition to weight management, people seek MYF for the treatment of lifestyle diseases, managing various medical conditions through the right diet, physical and mental detoxification needs, and more.
To further enhance their capabilities, MYF Fitness recently entered into an agreement with a wellness-oriented semi-technology company. This partnership enables them to incorporate Gut Microbiome and DNA testing, thereby creating more accurate and personalized solutions to meet individual needs.
Innovation in Service Delivery
In the services sector of the wellness industry, innovation takes on a distinctive form. Rather than focusing on groundbreaking advancements, innovation is manifested in the packaging, delivery, and client interaction within the services themselves. MYF understands this dynamic and has successfully implemented unique approaches to address mental health in workplaces and educational institutions. They coined the term “Campus Wellness” to describe their tailored programs for schools and colleges.
The organization has also developed an innovative program called “Restart” to engage and support the elderly population. Furthermore, MYF takes pride in their ability to customize their services to align with the specific goals and needs of each business they work with. This process involves significant effort, akin to creating a new value proposition for each client, and the results have been highly successful.
Rather than simply striving to keep up with industry trends, MYF Fitness actively creates their own trends. They prioritize originality and find inspiration within their own capabilities and expertise. This unique approach has garnered them a loyal and satisfied customer base, evident through the high rate of renewals they receive.
Adaptive Strategies for Success
The founding partners of MYF Fitness, share a profound passion for wellness. Their collective vision is to witness a society filled with healthy and happy individuals. This shared passion extends to the entire team at MYF, as each member seeks to contribute to the betterment of society in their own way.
During the challenging times of the Covid-19 pandemic, MYF faced significant adversity. However, they quickly adapted and within a month, successfully launched an online health and fitness program. This program still continues to thrive and deliver positive outcomes.
One recurring challenge that MYF Fitness encounters is seasonality. Corporates often have specific periods in the year when they require employee engagement activities outside of regular business operations. These occasions may include team building events and fun activities at work. Additionally, children have designated school and vacation times. These seasonal variations impact MYF’s business, particularly when children are on vacation and individuals are away.
To address this challenge, MYF has devised a simple strategy. They have segmented their target audience based on the seasons. During the off-season for one segment, they focus on conducting background work, making cold calls, and implementing promotional activities. Simultaneously, they generate business in another segment that is active during that season. This approach allows them to effectively manage the fluctuations in demand and maximize their business opportunities.
Furthermore, MYF engages in corporate social responsibility (CSR) activities during the lull periods. By utilizing this time to contribute to society, they not only make a positive impact but also optimize their resources and maintain a consistent presence in the community.
From Milestones to Global Recognition
The founders of MYF firmly believe that compiling a comprehensive list of the company’s milestones and accomplishments will be a daunting task. At MYF, the team considers every new client as a significant milestone and view each successfully delivered service as a noteworthy accomplishment.
The team experienced great excitement when MYF secured its first client in the United States, followed by subsequent successes in the United Kingdom, Australia, Indonesia, United Arab Emirates, Oman, Germany, Japan and Canada.
Over the years, MYF has garnered several well-deserved recognitions. In 2022, Silicon India Magazine acknowledged MYF as one of the Top 10 Wellness Startups in India, a distinction that filled the company with pride. Additionally, MYF was chosen as the wellness partner for The She Saga, a prominent women-oriented platform boasting thousands of members. Another recent achievement involved being selected as the wellness partner for the ongoing North East Startup Festival, further solidifying MYF’s reputation.
The company’s expertise in Corporate Wellness and Employee Engagement has been widely acknowledged and featured in global forums and articles, reinforcing MYF’s credibility and industry influence.
Moreover, educational institutions have begun approaching MYF, seeking their campus wellness services. This development serves as a testament to the company’s growing reputation and expertise in promoting wellness in diverse settings.
Passion for Positive Impact
In advising aspiring entrepreneurs looking to enter the same industry, the MYF partners emphasize the importance of being passionate about helping others. They highlight that since their work revolves around dealing with people, both those who are healthy and those who are facing health challenges, a genuine passion for making a positive impact is crucial for long-term sustainability.
The partners explain that MYF is not merely a gym, health café, or treatment center, but encompasses all these aspects and more. Clients trust MYF to guide and train them to achieve mental and physical fitness. They believe that running a business in this industry requires more than just a focus on profitability. It necessitates putting one’s heart into the work and genuinely caring about the well-being of others. To accomplish this, aspiring entrepreneurs need to continuously learn and deeply understand human nature and behavior.
As an example, MYF organizes team-building events for corporates that are not only enjoyable but also impart valuable and “healthy” takeaways. The partners express their desire to contribute to the betterment of health in every possible way, and that passion drives their efforts.
Agile Approach to Operational Excellence
According to Anjan, the company operates as a small organization. While commercial aspects are considered for business purposes, the team works together as a cohesive unit. Some team members also hold full-time or part-time positions elsewhere, but they come together based on the priority and level of effort required for specific tasks. The roles within the team are assigned based on the feasibility of each member, the nature of the work to be delivered, and their core competencies.
Recognizing the fast-paced nature of the industry and the regular demand for different services, MYF ensures that team members receive exposure to various aspects of the business beyond their core responsibilities. This approach aims to move away from a “single point of failure” model, where dependence on a limited number of individuals can hinder the company’s resilience. Instead, MYF strives to foster a more robust structure where multiple members can lead and manage businesses independently.
Commitment to Social Upliftment
The partners have a shared objective of contributing to the upliftment of society at large by promoting personal well-being, healthy lifestyles, clean eating, fitness, and stress reduction. The mission of MYF revolves around continuously raising awareness about healthy habits and choices.
Despite being a relatively small organization, MYF is committed to taking steps towards educating community staff on affordable hygiene practices and nutritious food options. They also engage with underprivileged children, encouraging them to develop a strong career path while fostering mental strength. Additionally, MYF communicates with domestic helpers, imparting knowledge about the basics of hydration and correct posture. In a notable initiative, the company had conducted training sessions for factory workers, promoting their active participation in a professional running event.
On a broader scale, MYF organizes sessions for individuals facing various challenges in life. For instance, they recently conducted a full-day sports event for an orphanage in Bangalore, where approximately 200 children participated and competed in various activities. Furthermore, MYF delivered a session on lifestyle hacks specifically designed for a group of individuals with epilepsy in Mumbai.
While acknowledging the need for consistent revenue, MYF is committed to providing its services free of charge whenever the situation demands. Their ultimate goal is to spread good health and well-being, regardless of whether the services are paid or unpaid.
Expanding Global Reach
MYF has successfully established a strong presence in various segments of the general demography, primarily in India, with some presence in a few other countries. The company has developed unique propositions tailored to cater to different groups such as corporates, children, students, the elderly, and homemakers. This comprehensive approach allows MYF to address the diverse needs and requirements of these specific demographics effectively.
Through their dedication and hard work, MYF has laid a solid foundation for its operations. As a result, more organizations are now open to adopting the recommended practices put forth by MYF. The growing awareness among individuals regarding the importance of health and wellness further contributes to MYF’s expanding popularity within the industry.
