In this fast paced world where professionals are struggling to meet ends, it the duo Supreet Singh and Srini Voruganti of Pegasus Knowledge Solutions, Inc, who have connected the dots between customers, banking and technology seamlessly and introduced us to a hassle-free world with advanced analytical skills. 

A very fine saying by Brett King sums up the world of Banking and technology in a quote explaining, “Banking has to work where and when you need it. The best advise and best services happen in real-time and are based on customer behavior, using principles of big data, mobility and gamification.” PKSI stands true to this note by providing business solutions besides harnessing the power of new tools and technologies including Big Data Analytics, Predictive Analytics, Mobile Platforms and Cloud Computing.  

An organization that spanned two successful decades with a mission to leverage leading-edge technology platforms to provide just-in-time technology services and solutions to their Fortune 1000 clients spanning across North America, Asia and Europe have led to lucratively meeting challenges of the new millennium with an expanding customer base. 

For the founders, Mr. Singh and Mr. Voruganti, it is extremely important to nurture and protect the interest of the customers, whilst, keeping in mind the ethical sketches of a business. Not only are they a good leader but also a strong support system to the employees and customers. Their belief in listening to employees and customers to understand customer needs and deliver reliable services and solutions in an ethical framework corroborates as a pillar for a healthy future. 

“By listening and responding to our clients’ needs, we will continue to grow as a leading-edge provider of solutions to midsize financial institutions. Our growing investment in R&D, and our dedicated team is constantly evolving our solution and exploring new ways to make our customers more successful.”

-Supreet Singh, Founder, PKSI

The Rising Need of Advanced Technology: 

Several years ago, the destined call for fruitful collaboration between Mr. Singh & Mr. Voruganti began with a meeting that took place at Motorola in Chicago and undoubtedly turned out to be a revolution in the Banking space. 

They together envisioned and understood the urgency of growing need for businesses to get deeper insights from the data in their business systems. 

 In the late 90s and early years of the 21st century, businesses invested heavily in sophisticated ERP, HRIS and CRM systems to gain a 360-degree control of their operations. PKSI engaged with many such mid-size and large organizations to help them successfully deploy and manage these systems. 

Following this period, businesses realized that they now had access to a wealth of data on their operations and began mining their internal transactional and operational data for insights. Thus began the period of deploying data warehouses and Business Intelligence systems. PKSI was involved in many such successful initiatives across multiple industry verticals. 

It became clear soon that these data initiatives, while necessary, were ponderous, expensive, and time-consuming. Further, businesses realized that they were not able to reap the full benefits promised by ERP systems, namely a data-driven management of strategy and operations. PKSI along with other industry experts saw the need for deeper, faster insights from data and turned to 

advanced techniques like data science, machine learning and text mining in order to provide faster, deeper insights. The goal was not just to look back at historical data and analyze what happened but leverage Artificial Intelligence techniques to look forward and predict and forecast trends into the future. This trend was accelerated and fueled by the growing availability of cloud-based data environments. 

PKSI embraced this trend and started a center of excellence for AI and advanced analytics to research and implement AI technologies for analytics. The company also established partnerships with leading edge analytics technology and data platforms including SAS, IBM, Pitney Bowes, among others. This enabled PKSI to gather deeper insights into the analytics needs of mid-sized and larger organizations. 

Solutions & Services: 

As PKSI began offering AI driven services to its clients, it became obvious to leadership that there was a widening gap in the capabilities of mid-size and large organizations. The larger organizations were able to hire extensively in new technology areas like data science and cloud development. Mid-size and smaller businesses were not able to compete with the larger firms in hiring deep benches with these advanced skills. This gap has only widened over time. PKSI realized that there was a need for end-to-end analytics solutions for mid-size businesses. This trend was especially obvious in the financial services industry, where larger banks have made tremendous investments in AI technologies and are using these skills to great advantage to acquire and retain customers, offer just-in-time services and products, and create a better customer experience. 

To address the needs of mid-size firms, PKSI has developed two end-to-end turnkey analytics solutions. The first was a solution for Advanced Workforce Analytics that was relevant to businesses in most industry verticals. This was quickly followed by a solution aimed at mid-size and smaller banks and credit unions. Called Advanced Banking Analytics (ABA) this solution is the result of years of research in banking analytics trends and needs and has been developed in close consultation with C level executives from mid-size and larger banks. 

“Our leadership team derives immense satisfaction from the knowledge that we are the cutting edge of technology services delivery in our areas of expertise. Our dedicated team and the leadership are constantly driven by the need to stay ahead and deliver innovative solutions to our clients and partners. We also dedicate ourselves to creating a PKSI family with our team members, with shared values and a common vision.”

-Srini Voruganti, Founder, PKSI

The advanced Banking Analytics Solution is intended for mid-size and smaller banks and credit unions. It integrates data from multiple sources within a financial institution, enriches this data with external curated data as well as public data including key economic indices, social and demographic information, regional demand for financial services etc. to deliver integrated deep insights into a financial institution’s customers as well as its product portfolio. The solution is wholly managed by PKSI, from data ingestion and integration to insights. The financial institution deploying this solution gets the benefits of the business insights without having to manage data pipelines, data models or dashboards. Further, since the solution is delivered as SaaS or Software as a Service, the financial institution benefits from a fully managed solution that is automatically updated to keep up with patches and feature upgrades. The solution puts mid-size banks and credit unions on an equal footing with larger banks in terms of understanding their customers and gaining the ability to provide just in time and relevant services. 

In their journey, they have experienced a gala of noteworthy affiliations as they won numerous accolades and awards from customers and partners and trade groups. For the past several years, the global development and delivery center has achieved and maintained ISO 9001 and ISO 27001 certifications, in order to assure their clients and partners of high standards for development and delivery of services and solutions. They have also achieved IBM Premier Partner Status and are a SAS Gold Partner. 

In 2020, they were awarded the SAS Global Excellence in Innovation Award for Partners for one of their solutions. Other awards and accolades include the 2018 Top 10 Banking Analytics Solution Provider, the 2020 30 Fabulous Companies to Work for, and the HR Tech Outlook Top 10 HR Analytics Solution award. 

Currently, they are proud holders and are pleased to report in recognition of the leadership in Banking Analytics, and will be soon presenting and hosting a session on AI-driven Banking Analytics for mid-size banks at the SAS Global Forum in May 2021.