Founded in 2012, Prismatic Softwares Pvt. Ltd. is an IT company focused on building real-time, mission-critical, high-volume web and mobile applications. Through its journey from ‘Local’ to ‘Global’, the company has its existing clientele based out of India, the US, Germany, Australia, and Singapore. Prismatic Softwares has its major focus on four key domains, including Healthcare, Energy, BFSI, and Industry 4.0.
The core values of Prismatic involve Trust, Transparency, Innovation, and Ownership. All these values, combined with teamwork, make the team unbeatable in providing successful solutions to its clients.
Prismatic holds the best culture in which they feel they should take time to help others and where time spent in innovation is encouraged. It also ensures that their employees feel comfortable soliciting ideas, feedback, and opinions from each other and learn that failure is a natural part of the business. The company culture also recognises that its success depends on collective contribution rather than just one.
Even during the pandemic, Prismatic grew more than twice in size and recorded twice the revenue growth in the last 3 years YOY.
Exceptional Services Offered
Prismatic has over a decade of industry experience and expertise in providing bespoke technology solutions across web and mobile developments using Java, J2EE, Angular, and Native Android / IOS. Prismatic’s USP is its code automation tool- Codeiti.
The company also has rich experience in hybrid mobile platforms like Flutter and Ionic, Application development in .NET/Python, UI/ UX Design with tools such as Figma, AdobeXD, Sketch, and Zeplin, and Technology consulting in performance engineering, re-architecting legacy stack into cutting edge stack and Cloud services. Automation in development, low code principles and following lean management philosophy is the company’s differentiating factor.
Since they work on specific domains, they have ready-made application design templates that are reusable in solving their customers’ problems. This saves a lot of time and money for its customers and makes them a predictable delivery partner.
The Dynamic MD
Sambprasad Kuvalekar is the Founder and Managing Director of Prismatic Softwares Pvt. Ltd. Sambprasad is an entrepreneur and an innovator to the core. He carries 20-plus years of IT experience. After successfully delivering large, complex enterprise projects for various global clients, he ventured into his own technology startup. The clients recognise him as a technology thought leader and a trusted partner in their technology decision-making and initiatives.
The core qualities of Sambprasad include a hands-on approach towards technology, deep understanding, and care for the clients, and an inspiring approach towards the team.
Transforming with the changing industry needs
Prismatic Softwares focus on enhancing the value of its client’s businesses through efficient, and cost-effective solutions. They typically work with all 3 models, like complete outsourced development with fixed bid projects, managed services with monthly billing, where the managers work closely with client managers and take complete responsibility for the deliverables from its side, and remote staff augmentation, where client managers directly work with their teammates.
The company’s focus is to increase the percentage of fixed bid outsourced projects and managed services projects because that gives more control to use our tools and techniques, thereby improving the client experience. They are also internally focusing on creating more valuable tools for our development and testing work and offering that as a service to clients.
Currently, the team is approaching a consultative approach where its in-house automation tools can also be used to solve client problems.
Top strategies for delivering customer satisfaction
At the heart of Prismatic’s strategy, they strongly believe in lean management in IT services. They also believe that automation will help to build a set of reusable components, which they can use to deliver projects at predictable speed and quality. Automation is also an effective way of increasing speed with quality. Hence, they have been focusing on automation for the last few years, and this technique has given them an edge in the industry. This strategy/technique ensures that their clients receive top-notch products immediately while eliminating work that doesn’t add value to their projects.
At Prismatic Softwares, they leverage a particular set of tools to ensure the customers’ problem is solved efficiently and effectively.
For Project Management, JIRA is used extensively as most of the projects are getting driven in Agile, Zoho is also used for Project Management. They also use Selenium for UI automation and Postman & SOAP UI for API Dev and Testing.
For Defect Management – JIRA is primarily used and for unit testing, they use JUnit NUnit, and Jasmine. Sonarcube is used for code coverage and code quality. Docker & Jenkins are used as DevOps tools.
Innovative Tools
Prismatic Softwares uses its in-house code generation tool – “Codeiti”. It does not use any junk library that must be attached to the original package. No other tool in the market does this. It saves up to 25-30% of the development time, hence efforts and cost. Also, it has an intuitive UI that can be used by a non-technical person as well, whereas many tools have command line setups where one has to be technical enough to use this. It has helped its customers to approach the market faster, and they have many successful testimonies with Codeiti.
Surpassing Challenges
Prismatic Softwares overcame several challenges after its inception, Sambprasad, shares some of the challenges with us to understand the journey better.
The first challenge Prismatic confronted was getting direct customers overseas after creating successful domestic stories. It was essential to expand the operations for global customers, and hence Prismatic invested in foreign visits with the help of private sales agencies and industry bodies like NASSCOM. This helped the company reach out to global markets, understand the market needs and accordingly strategise its sales and marketing plans.
Another challenge for the company was to acquire an anchor customer who can give them long-term projects. Prismatic could achieve this by collaborating with its US partner company Luitporia Inc. The company also faces a major challenge in attracting talent and retaining them. Regarding the same, Sambprasad says, ” We are working on various employee engagement initiatives along with much-planned marketing efforts to solve this problem. We are also building our own recruitment and training team.”
The Major Turning Points
There were three major turning points for Prismatic.
One of the major turning points of Prismatic involves the successful delivery of its first project. A backend engine for a Recharge Aggregator company was successfully delivered in 3 months. This project also had a user interface for administration and a few background processes for reporting and notifications. Since this delivery was on time and as per expected nonfunctional requirements of performance and volume handling, its customer could acquire a sizable market share of the recharge segment. Prismatic application successfully handled 5 lakhs daily transactions with a monetary value of 3 CR daily. It ran seamlessly for 5 consecutive years, and we were maintaining the same. Prismatic successfully managed to provide efficient, cost-effective service, This gave the company the confidence and motivation to take the next leap.
Another turning point for the company came in 2019, in which Prismatic had a US stakeholder. This was a significant achievement of Prismatic as they wanted an Indian partner for their development work with enterprise clients. This has given good stability to Prismatic in achieving anchor customers and long-term contracts.
As part of its turning points and growing success, the company has been focusing on acquiring a customer in the German Market for the last four years. Finally, they had a significant breakthrough this year when they worked for a start-up in Germany, which outsourced a few mobile development projects which the company could successfully deliver end to end. This is a big achievement towards acquiring more customers in Germany.
The Success Saga
On asking Sambprasad what is their success mantra, he asserts, ” Our success Mantra is to continuously ‘Innovate and Impact’. As a technology-focused company, our team members are full of passion and potential to innovate practical solutions and positively impact our client’s bottom-line growth. Strong domain expertise, the agile mindset of the team, and robust design thinking is what differentiates us from our competition.
Besides this, we believe that it takes both technical and behavioral competencies to deliver a project successfully, hence Trust, Transparency, Innovation & Ownership are our 4 differentiating factors that make us highly reliable for our customers.”
Current Projects
Prismatic is currently working with one of the largest energy solutions companies in the world.
“We are partnering with them in their development initiatives. The energy sector is coming up with a lot of game-changing innovations. It is fascinating to be a part of the team as contributors there,”
asserts Sambprasad regarding the same.
The team at Prismatic is also working with a local start-up and helping them in their user interface development. This is a B2C platform, and providing satisfying UI/UX services is opening many opportunities for us in the UI / UX sector.
Also, they are partnering with another IT giant in India and helping them to build their in-house product platform. This is technically very challenging as all cutting-edge frameworks, and tools have been used, and the problems being solved are complex.
The Luminating Future
Prismatic has a stakeholder in the US since last year, the company will be aggressively looking to expand its client base in the US. The company believes there will be opportunities in the blockchain area where their US counterpart has started consulting. The development opportunities will be offshored to Prismatic Softwares.
With the help of NASSCOM, Prismatic is also exploring the global market while also taking part in the online meeting drive conducted by NASSCOM from time to time.
“We are ready to take the challenges of new decade with our lean approach, design thinking and automation initiatives”
says Sambprasad.
