Tech-Forward and Female-Led, RIGHTSURE, INC. is North America’s most awarded Insurance Firm. Popular for its Famously Friendly Humans, RIGHTSURE is a leading-edge technology company, built to help people with all things insurance.
The company conducts insurance by blending Artificial Intelligence, Chatbots, Mobile Apps, Proprietary Machine Learning and Multi-Variate Rating Technology, all to save individuals money and time. It is headquartered in Arizona and proudly serves clients across 43 states.
The Leading Lights of RightSure
While RIGHTSURE boasts of its founder as an award-winning and four-time bestselling author, his entire executive and leadership team is unabashedly female. Initially created out of the Great Recession chaos in late 2008, RIGHTSURE, INC. has since acquired several agencies, been involved in joint ventures with public and privately held firms, and continually evolves to remain dominant in a very crowded space. Equally interesting is the fact that each department happens to headed by a female.
“It is rare to come across a female-forward management team in the insurance- insurtech space, and there’s no denying that this fact contributes to the award-winning culture of RIGHTSURE,” says ShaunMonet Kunkel – it’s Vice President of Finance.
All division heads of the company have decades of experience in the insurance industry, all have multiple years in our organization, and these people are already self-motivated.
“Our managers value re-recruitment of our staff, empower our folks to be their best, show appreciation for good hard work done, and positively coach through performance opportunities to keep our employees motivated and excited to be here,” says Felicia Duarte, Executive Vice President.
Excellent Set of Tools
The RIGHTSURE-created platform called RATEGUARD uses machine learning, artificial intelligence, analytical data, and a host of actuarial “what-ifs” to constantly monitor or guard what is happening in the industry.
Today, insurance rates change very often and keeping all the options, offerings, and discounts cataloged and pressed against customers’ current offerings takes large amounts of data management. Increasingly RIGHTSURE is leveraging Artificial Intelligence to not only draft its messaging and improve its customer experiences, but also test out how to read legal-contract language policies for differences.
Once discovered it employs Artificial Intelligence to then notify its staff and customers alike of any changes to policy language that could impact a customer who is more concerned about coverage versus just getting the cheapest rate.
The very unique blend between traditional insurance firms, insure-tech, and Female-Led Empathy toward protecting consumers’ checkbooks is what helps RIGHTSURE differentiate even further from is competitors.
“We like to say we are part automated; part personal; somewhat old-fashioned and uniquely modern,” states Sarah Clinch, Director of Document Control.
The Success Saga
Ironically some of the company’s initial challenges still remain with them today: how to be different and better in a very crowded, somewhat antiquated, and often solely price-driven space. RIGHTSURE’s success and real value to their clients cannot be solely predicated on its ability to offer a cheaper policy or carrier year after year. Therefore, the company’s mission is to change the entire insurance ecosystem and end the too well-known practice of rate shopping done by most.
The company believes that most consumers keep switching carriers for a lower rate and unknowingly end up surrendering valuable coverage that isn’t discovered until after a claim is filed.
The head executives also firmly believe that we all get what we pay for, and the absolute worst time to realize you have bought an inferior insurance policy is when you actually need it. Yet it is becoming quite common in this day of self-quoters not to understand insurance coverages or how to correctly cover all of one’s risks.
Challenges Surpassed with Incredible Solutions
RIGHTSURE operates with a multi-distribution ideology – part independent insurance agency, part Insurtech and part aggregator – thereby affording consumers quality and control of their insurance. The platform is continuously focused on our client’s experience, which relies upon its Famously Friendly Humans’ ability to execute and exceed every policyholder’s expectation.
The firm started as a way to combat several problems worth solving:
- Insurance rates usually go up
- Insurance Companies’ Appetites Change
- Weather Patterns greatly impact insurance rates
- Technology isn’t embraced at all layers of the industry
The solution and market niche are solved by RIGHTSURE and its RATEGUARD Platform.
No matter who you insure with, RIGHTSURE will employ their A.I. enhanced and completely automated back-office platform solves this problem. Prior to every policy renewal, technology is leveraged to not only review all insurance options, but also RIGHTSURE-created Discount Discovery Technology is layered in to maximize or find missing discounts.
The RATEGUARD Platform is a completely unique way of hugging customers tighter than ever before and allows RIGHTSURE to maximize client savings.
Moving ahead with Evolving Industry Needs
The dynamic female leaders at RIGHTSURE decided to design a model for their customers, never experiencing another rate increase from the insurance company, which led to our Discount Discovery Platform. Its RATEGUARD platform is not another quoting tool, rather it’s the end of insurance Shopping.
Efficient Techniques to Fulfill Customer Demands
A relentless obsession with who values the RATEGUARD offering and why.
“RIGHTSURE invests an inordinate amount of time and study to understand who values our offerings and why. This allows us to target market consumers who seek value in addition to just a competitive rate,” states Juliette Burke, Vice President of Licensing and Compliance.
Another Female Executive Cynthia Periera says: “While we love to say that we insure everything from pets to jets, most insurance products themselves aren’t all that disparate from others. However, the service in which the product is sold and maintained is what sets RIGHTSURE, INC. apart. “
The Breakthrough that bought RightSure Fame
Asking the executives about their turning point in this journey, they state: “One of our key breakthroughs was the launch of RATEGUARD, not knowing how consumers would react to an untested and unproven platform.”
In the beginning, the company had to refine its messaging often as policyholders associated RATEGUARD with either a higher cost or an attempt to oversell them more insurance. Continued tweaking of messaging, landing pages, text over email delivery, and a softer color scheme eventually led to a gain in traction and client adoption. Now, clients can simply visit a landing page at rateguard.rightsure.com to learn more, and even begin the process of onboarding.
“Oh, and YES, the technology is still offered for free to policyholders of RIGHTSURE,” says Maria Geary, Director of Private Client and Bundling Services.
Climbing the Stairs of Success with Vivid Vision
RIGHTSURE’s Executive Vice President Felicia Duarte oversaw the launch of one of its most successful ventures. The platform offering is called RIGHRATER and its focus is on Auto Dealerships to help clients get insurance instantly while also helping dealerships sell more cars. Every dollar the company saves clients on insurance translates to more dollars for a better vehicle they can buy.
The firm believes that RIGHTRATER can still grow to 10X in its quest to help clients and dealers buy and sell more cars as RIGHRATER recently exceeded 100 million in premium written mark.
On asking the Vice President about the future plans of RIGHTSURE, she said: “The Future of Insurance is definitely Female-Driven, Tech-Forward, and consumer-centric. We will leverage and differentiate with technology, but the empathy and skills we bring to bear truly will continue to set us apart.”
Golden Advice to Budding Entrepreneurs
RIGHTSURE’s Founder Jeff Arnold once stated: “Light yourself on fire and people will come from miles to watch you burn. This focused us to build a better client experience that existing customers gladly tell others about and hundreds of clients have taken to google to express their pleasure and delight in us and our Famously Friendly Humans.”
The passion of RIGHTSURE can be felt the moment you walk through our doors. The energy is electric, the place is buzzing and the enthusiasm shared cannot be faked, it is too authentic. If only every company had such a vibe!
