Srikanth Gundavaram is a Serial Intrapreneur and is happy to leverage his growth for INFUBIZ, of more than a decade in IPG, POS, UPI, Lending, and Fintech.
Srikanth already has experience being in the company from the start. In fact, it excited him to start something from a nascent & scale-it $$$$ company. He believes that what makes it more interesting is the people you carry on the journey. And you become responsible for making them wealthier. Such a journey has equivalent and tremendous growth opportunities. A sincere, talented, execution guy can go from 0 to 100 in the journey.
An Intriguing Journey
Experience has always played quick role for entrepreneurs. After his last stint, Srikanth decided next would be entrepreneurship, that’s it! With events around, he knew what would be the next innovative offering. He has preferred immense use of technology & scale. ” I got very excited to enter into this mass market offering. And that’s how INFUBIZ is born ’To make common man, a startup investor’ “, says Srikanth.
This was just a nameless dream six months back.
But, Does the $42 billion startup industry have the opportunity for a common man to make them part of it? At the same time, his research proved that 58% of startups have less than $25,000 at their disposal during the early phase. Further, 29% of startups go under because they simply lose funding.
And that’s where INFUBIZ came up as a bridge, solving a two-dimensional problem, thanks to technology. Srikanth’s belief is that ‘A product, which is born after personal experience, has a strong conviction from founders for tremendous success.’ He believes that the pain is already felt in the past. And that educating investors, and sharing feeds and insights are all part of our process. INFUBIZ aims to make 7.5 crore retail investors part of the startup industry.
Distinctive Products Offered
INFUBIZ is a technology platform for retail investors “To open startup investment for retail investors, starting INR 5000, thereby facilitating fundraising for early-stage startups.” Also, ‘INFUBIZ is the country’s 1st Mobile App for startup investment.’ Retail investors (common woman/man) have avenues opened for investing in startups, otherwise limited to HNIs, Angel Investors etc.
Startups can fundraise within the time frame and with lesser associated otherwise professional costs.
A Well-versed Team Leader
” Team Leading is more than strategy is pureness. I ditto agree that keeping employees happy with standard salaries, incentives is crucial. That’s the end goal of our people. But we need to work so hard on it, that they need to feel happy coming to the office everyday”, says Srikanth.
He also firmly believes that doing bigger things, yet ignoring smaller things for our people will not go a long way. It’s small things done regularly that compounds to team happiness & retention. Data clearly will lay out higher attrition in startups. But that’s historic, and entrepreneurs need to look at specifics.
“Along with money, it is necessary to understand that people may be hungry for growth, opportunities, a sense of belonging & respect. I ensure these values are centered with the same people in this journey“, Srikanth further asserts.
Driving innovation
“Innovation for me starts with small things. As a service offering, we look at our ‘customers’
perspective’. How would they operate and use it on a day-to-day basis? When you have a key focus on small things, you win there. Because customers’ stickiness is higher. And broadly Creativity is INFUBIZ itself which is the country’s first mobile app. It’s a niche, rare model in the country. Using technology at the edge is a bridge between demand & supply,” asserts Srikanth.
Infubiz is using technology innovation at an advanced level vis-à-vis the company’s early stage. But Srikanth believes that we would still not bloat about it and are ambitious to enhance technology for a smoother and more enjoyable user experience soon, in the coming days. With technology advancing adoption, INFUBIZ will remain stubborn about its vision to be preferred by several retail investors.
The USP of Infubiz
The solution INFUBIZ, under the skilled leadership of Srikanth, offers itself is unique. It’s a niche segment, considering the high-level multiple professional aspects demanded in the model.
To its Investors:
- Common Man can invest as low as ₹5000 in startup companies.
- Completely DIY solution with the total use of technology. Instant Signups and KYC
- Verification.
- A seven-minute investment process, that’s it!
- Access to a dedicated startup platform with various startup companies.
- Blogs and FAQs section for nourishment.
To its Start-up Innovators:
- Instant onboarding and fundraising in just 17 minutes.
- Making the company brand visible to the community.
- Ability to overcome negotiation on equity dilution ratio.
- End-To-End online fundraising process for startup companies.
- Ancillary services referred to SOS basis for the readiness of campaigning.
A Golden Piece of Advice
Srikanth advises his budding entrepreneurs in the industry to start only to Make it Big! With so many avenues of learning, community building, and government initiatives like Startup India, growth possibilities have widened, he thinks.
“Personally, I have run away for at least 6 months. Dream to make it active. The difference between a budding entrepreneur and me is execution. The founder’s conviction will play the strongest role. Be surrounded by positive people. Its vision of the entrepreneur defines the company’s journey. No vision is too big not to start. Once you start, think of how to make it bigger. Have a scalable product or service offering. Chuck competition, Do your own thing!
Remember, Revenue is sweeter! With added customer loyalty & value”, says Srikanth.
Future Plans
On asking Srikanth about the future plans of Infubiz, he says, “We are dedicated to adding 7.5 crore retail investors to invest in startup companies with an edge on technology & our experience we have targeted to disrupt this industry. While the segment is very niche, execution will be the biggest differentiator. We will continue to be a revenue-generating company. And lastly, I also aim to achieve unicorn status!”
