The digital experience economy is moving faster than ever. Every brand today competes not just with its rivals, but with shrinking attention spans and rising expectations for richer, smarter, and more interactive moments. In this landscape, the ability to understand customers deeply and keep them engaged has become a defining competitive edge.
Uday Bhaskhar stepped into this world with a keen interest in martech and a desire to solve some of the most persistent challenges brands face, especially user retention. What began as a fascination with how people interact with digital products soon grew into a mission: to build experiences that are not only functional, but intuitive, meaningful, and consistently engaging. His journey through front-end engineering became less about code and more about unlocking the behaviour behind the screen, using technology as a bridge between user intent and brand impact.
This relentless curiosity and love for the craft eventually led him to build something far more ambitious. Uday is the founder of Cliperact, a platform reimagining how people interact with video content. What began as an engineer’s fascination with solving hard problems has grown into a company that aims to transform video from a passive format into a dynamic, two-way experience. His journey blends creativity, technology, and a deep understanding of how users think, making him not just a founder but a storyteller shaping the next chapter of digital engagement.
The Spark Behind Cliperact
When Uday talks about Cliperact, he begins with a simple truth: brands no longer have the luxury of time. In a world overflowing with auto-generated content, user attention is slipping away faster than ever. Most viewers give a brand barely five seconds to make an impression, understand the message, and decide whether they care. Cliperact was born from this reality.
The platform introduces a no-code, AI-driven way for companies to transform passive videos into immersive, interactive experiences. It allows viewers to engage, click, explore, and respond while watching, giving marketers a way to capture attention when it matters most.
Uday’s years spent in the martech world shaped this vision. He had seen companies spend heavily to attract visitors through automated marketing funnels, only to lose them moments after they arrived. “Getting users in is only half the battle,” he often says. The real challenge is building a connection that leads to conversion.
Cliperact was created to bridge this gap. It did not start as a flashy idea. It started as a practical solution to a conversion problem he had watched brands struggle with for years.
Moments That Proved the Idea Was Strong
Every startup has its turning points, and Cliperact found its first one surprisingly early. The initial feedback from customers did not revolve around doubts or hesitations. Instead, brands immediately recognised the product as something they needed. One of India’s major enterprises signed on after a single demonstration, an early validation that gave Uday and his
team a tremendous boost. Soon after, agencies in the United States began signing up as well, reinforcing the product’s global relevance and the strength of its value proposition.
The second defining moment came from people, not clients. Convincing top industry talent to join a young company is rarely easy, but Cliperact managed to attract some of the brightest minds right at the start. For Uday, their willingness to jump in spoke volumes about the strength of the idea and the belief in what Cliperact could become.
What Makes Cliperact Different
Cliperact was built as a technology-first company, and that philosophy reflects in its product roadmap. The team is developing what they call the world’s first Interactive Video Agent, a system capable of turning any video into an interactive journey with the simplicity of prompt-based commands.
The standout element lies even deeper. Cliperact is not just another content creation tool. It is also a marketing intelligence platform. It gives brands the power to act on how a viewer interacts inside a video, right in the moment.
Picture a user watching a sneaker ad and clicking on a blue pair during the video. Instantly, they receive an email or push notification about an offer on that exact sneaker. This is the kind of contextual, behaviour-driven automation that Cliperact enables.
Most interactive video platforms stop at creating the content. Cliperact goes a level further by tying engagement to actionable insights and personalised marketing triggers. This is what sets it apart in the global landscape.
Early Challenges and the Founder’s Way Through Them
Like any ambitious product, Cliperact’s early days were filled with hurdles. The first challenge was translating a bold vision into something technically robust yet incredibly simple for brands to adopt. Uday and his team wanted to deliver advanced capabilities without overwhelming users, and finding that balance demanded constant refinement.
The second challenge was awareness. Interactive video is still a relatively new concept in India and even in many mature markets. Educating brands about how engagement-driven content directly affects conversions required patience, demonstrations, and persistent storytelling.
Uday’s way of navigating these obstacles was refreshingly hands-on. He stayed close to customers, often speaking with them daily, understanding how they worked, what confused them, and what excited them. Many features were shaped directly through these conversations.
Speed became a core principle too. Instead of waiting for perfection, the team released fast, learned from real usage, and refined with discipline. This rapid cycle of observation and iteration helped Cliperact evolve into a product that solves real problems rather than chasing superficial trends.
The Expansion Roadmap
In the coming years, Uday sees Cliperact entering a new phase of growth, one anchored in global scale and deeper market penetration. While the company already works closely with several US-based companies, Uday believes the real runway lies in amplifying that presence and simultaneously strengthening the brand’s footprint in India.
His vision for the next two to three years is ambitious yet focused. He wants Cliperact to evolve from a product into a global infrastructure layer for interactive video, something brands across industries can rely on for engagement, commerce, and intelligence. The team is also investing heavily in expanding martech integrations, turning every video into a powerful engine that drives measurable conversions.
For Uday, this mix of expansion, technology, and real-world impact is what makes the future especially exciting.
How Uday Builds Culture and Resilience
Inside Cliperact, culture is not a slogan. It is something the team lives every day. Uday’s approach to leadership is grounded in three simple principles that have guided the company through its early highs and lows.
1. Leading Through Action
Uday believes the founder sets the rhythm of a startup. If he stays steady during tough phases, communicates transparently, and shows up with focus, the team naturally follows. He makes it a point to celebrate progress, encourage shared wins, and build an environment where people genuinely enjoy the process of building something new.
2. Ownership Over Hierarchy
One of Cliperact’s defining traits is its flat structure. Every team member understands why the company exists and what problem it solves. Because the vision is clear, people take responsibility without needing supervision. Uday avoids micromanagement entirely, choosing instead to empower individuals to experiment, communicate openly, and learn from mistakes without fear. This sense of trust has become the backbone of Cliperact’s high-performance culture.
3. Hiring for Culture First
Uday often says culture begins with one person and then multiplies. At Cliperact, technical skills matter, but cultural alignment matters more. Every new hire goes through a dedicated fitment round to ensure they share the same mindset of ownership, curiosity, and respect. A minor skill gap can be bridged; a cultural mismatch cannot. This belief is shared across the team, creating a workplace where people feel connected, responsible, and proud of what they are building.
A Vision That Redefines the Future of Video
When Uday speaks about Cliperact’s long-term vision, he paints a picture of a world where video is no longer passive entertainment. He imagines an era in which every clip invites
participation, every brand story adapts to each viewer, and every action taken inside a video becomes meaningful and actionable.
His goal is nothing short of setting a global standard for interactive video, similar to how design tools like Canva transformed creative workflows. Cliperact aims to make interactive video creation so seamless that anyone can produce powerful, two-way experiences with ease.
Uday sees this shift touching every sector: • Shoppers exploring products inside videos • Students learning through interactive lessons • Viewers engaging with entertainment instead of simply watching • Enterprises replacing static content with dynamic, decision-driven journeys
At the heart of this transformation is Cliperact’s mission to turn video into a conversational medium, one that users can explore, influence, and respond to.
Uday believes this is not just the future of content. It is the future of digital interaction itself. And Cliperact intends to lead the charge.
