In 2008, vCommission Media Private Limited was established with the goal of doing something new. And now, it has effectively carved out its own niche and established a strong presence, earning several honours along the way. It is now one of the digital business ecosystem’s front-runners, collaborating with a number of high-performing affiliates. In its more than a decade of existence, the brand has grown its presence across a variety of worldwide markets and product segments. As a result, vCommission is widely considered the largest affiliate network in India.
A Go-getter Businesswoman
vCommission was founded by Parul Bhargava and Tarang Bhargava. Parul now serves as the company’s CEO, while Tarang serves as its founder. In her own words, Parul comes from a Delhi middle-class household. On the professional front, she has over a decade of experience as an entrepreneur with a broad skill set that includes digital marketing, performance marketing, and sales. She holds a bachelor’s degree in information technology.
Parul considers herself to be a driven and determined businesswoman. She is constantly on the lookout for bigger and more substantial business opportunities. Several work-related events, as well as her personal journey as a mother, a daughter, and, most of all, a human being, have taught me invaluable lessons about life and business over the years. As a result of these, “I have grown wiser, more mature, and smarter,” she adds.
What makes vCommission unique?
Today, vCommission dominates the market as the leading Indian affiliate brand. Currently, it has over 100k affiliates that produce 80 million monthly visitors, 2.5 million conversions, and $2 billion in monthly revenue. However, the firm is now concentrating its efforts on the following business sectors:
- E-commerce
- Travel
- Finance & Insurance
- iGaming
vCommission provides its partners with incredible development prospects while also ensuring that the quality of their deliverables is never compromised. The company’s major aim is to provide value to its clients’ visions. This is exactly what vCommission does to assist its partners in forming long-term partnerships.
From Facing Challenges to Achieving Success
Things weren’t simple for Parul and Tarang when they first started out. They encountered several obstacles, but they were determined to significantly change the dynamics of the Indian affiliate sector. According to Parul, Indians were not accepted into affiliate programmes just because of their nationality at the time. We needed to make a change in this area. As a result, the concept of starting an affiliate marketing organisation arose gradually and persistently.
Fast forward to 2021, and vCommission has grown into a flourishing business with a team of over 100 employees. It is growing and accomplishing new milestones on a daily basis.
“If we look at the numbers, then, within a span of a decade, the brand has aggressively scaled as an uprising digital brand,” says Parul. vCommission currently works with over 100k affiliates, generating 80 million monthly visitors, 2.5 million conversions, and $2 billion in monthly GMV.The brand’s major areas of focus are E-Commerce, Travel, iGaming, Finance & Insurance.
Shifting Market Scenario
Parul believes that, following COVID, things will improve and brighten for all sectors and industries; things will bounce back. She feels that it will take some time, but that it will happen sooner or later. Only by working together and helping the economy scale through, will individuals and companies be able to totally overcome it.
“I, for one, absolutely believe in giving back to the community. Especially as pioneers of our field, it is paramount to vCommission that it empowers young talent, “says Parul. She goes on to say that people who started at vCommission as freshmen are now industry leaders, running crucial departments in various digital firms, and many of them have also founded their own businesses. This is something Parul can be proud of.
According to Parul, vCommission currently contributes through events such as the India Affiliate Summit, which is the company’s first affiliate event in India and provides Indian affiliates with a networking platform. She proclaims, “Masterminds, either public or private, are a constant initiative, where the big brains of the affiliate industry come together and share their knowledge.”This helps the new affiliates as well as the brands grow. It can help them understand how they can leverage affiliate marketing for their success. ”
Significance of Adopting Marketing Strategies
More than any marketing technique, Parul believes that being persistent in your approach and responding quickly to incoming chances may make all the difference.
She believes that marketing is unquestionably one of the most important components in any company’s success. She says, “If done right, it can work miracles. With the right marketing approach, a company can inform, sustain, engage, and sell its product(s) or service(s) to its target consumer segment. Furthermore, it also helps a business to grow with practical future projections while being profitable and establishing its core brand values.
Taking Business to New Heights
Marketing, like most other sectors and businesses, works to meet deadlines and is continually striving for better and better results. This also applies to the vCommission’s approach to brand work.
vCommission’s team’s strength and perseverance have also helped the firm scale through some extremely difficult moments throughout the years. From this, Parul and Tarang’s ambition emerges: “To lead the digital realm by first-in-class innovation, top-notch user experience, and in-depth industry knowledge.” We’ve come to set the bar for the industry in terms of values, wisdom, and revolution, influencing the digital transformation. “
The pair envisions the organisation as a unicorn in the future, with a slew of companies operating under the VC ONE umbrella. Parul would also point out that, post-covid, the dynamics of conducting business have altered dramatically, not only in India but also internationally. Even at this new normal speed, the company is thriving and meeting its commercial objectives. As Parul states, “Our vision is to continue exploring new waters at a global level while we also lay a great deal of strategic focus on our homegrown business, i.e., our homeland, India.”
Headquarter In: Gurgaon
Founded in Year: 2008
Employees Headcount: 100+
