Content Solutions is now a science and that means you need to understand content consumption patterns and acquire a greater pulse on which piece of content is getting the most engagement from your audience. The fact is you’re no longer having a conversation with a homogeneous audience. Your audience is now heterogeneous,i.e. their needs, interests, and passions are constantly evolving to keep up with the speed, scale, and direction of change in the marketing and advertising landscape.
Mumbai-based company Zirca Digital Solutions has not only uncovered this need gap, but also has delivered effective results for their clients by utilizing their research, strategy and creative prowess. Zirca’s three key verticals – Content and Brand Solutions, Representation, and Platforms – work in tandem to unlock the value of its clients’ digital assets. The company’s diverse offerings range from rich media and programmatic to branded content creation and amplification. They exclusively represent several international brands including The Economist, Fast Company, Inc.com, Mail Online, Microsoft, MSN, MediaMath, and Bing in India.
The company’s culture, therefore, is imbued with the core facets of Neena’s personality. The culture revolves around five convictions—Zirca First, Responsible Freedom, Collaborate, Bias for Action and Ideate. She has ensured her purpose isin alignment with a company that follows a ‘people first’ philosophy where the goals of every individual are in perfect synergy with those of the company. These values have been implemented across all levels of her organization, fostering innovation and growth.
This unique approach led the company to win the ‘Best HR Strategy in Line with Business’ award and helped it rank number 14 among 75 competing companies at the Employer Branding Awards this year. Steered by an experienced management team whose total experience is nearly 200 years, Zirca’s team of 120+ digital experts across India and Southeast Asia enables it to rapidly engage with its clients and partners globally.“We see ourselves continuing to be a global digital communications company facilitating meaningful conversations. We are a knowledge-based organization and will continue to hold that at the core of all our future growth plans,”concludes Karan Kumar Gupta,Managing Director, Zirca Digital Solutions.
